Danielle McDougald didn't plan on starting a business. She was home with a newborn during her husband's first deployment when a friend needed help with admin and social media in the early days of COVID, and that favor turned into The Virtual Helping Hand. Danielle talks with Svenja about building a fully remote business around military moves, the exact social media strategy she uses with clients, and the year she finally started telling her own followers what she did for work.

● Why Danielle kept her business separate from her personal social media for three years, and what changed in 2023

● The three content pillars she builds every client's social strategy around

● How Instagram, LinkedIn, and Facebook each reward completely different posting habits

● Why an unedited, imperfect video outperformed all of her polished content

● The affirmation practice she used to build the confidence to call herself a business owner

Connect with Danielle:

● Website: www.thevirtualhelpinghand.com

● Email: danielle@thevirtualhelpinghand.com

● Social: @virtualhelpinghand on Facebook, Instagram, and LinkedIn

SUPPORT THE CHANNEL

A few tools I use and recommend. Some links are affiliate links, which means I may earn a small commission at no extra cost to you.

● Flodesk (email marketing): flodesk.com/c/LYONCREATIVES

● HoneyBook (client management): share.honeybook.com/svenja7629354

Audio editing by Mike at Nielsen Audio Solutions (https://www.nielsenaudiosolutions.com/).

Think your brand could use some work? Take the free Brand Audit Scorecard at lyoncreatives.com/brand-audit-scorecard and find out where you stand.

Listen: https://thismightgetcreative.riverside.com/