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Fab is joined by copywriter and content strategist Gudrun Lauret to dive deep into the world of USPs, your Unique Selling Proposition.

Whether you’re a marketer, freelancer, or small business owner, discover how to pinpoint what genuinely sets you apart, avoid sounding generic, and confidently attract (or repel!) the right clients.

A copywriter and content marketer, Gudrun had her first piece of writing published aged 14. Passionate about helping business owners to make the world a better place, she works with them to find their USP, to define what makes them different and to use these to inspire others to support their causes. She lives in rural France with her husband and a rescue dog, and can usually be found with her nose in a book.

Connect with her over at gudrunlauret.com

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