My business bestie Haley Westfall is in the room, and we are spilling all of it. The voice notes we usually keep to ourselves are finally on the airwaves, including the part nobody posts about: the stress before the magic.

Haley got rescue-flighted into entrepreneurship after losing her corporate job twice, built Collab Culture with her lifelong best friend (45 plus signups in the first 72 hours), and then launched The Table on top of it. But the story that will stick with you is year one of her live event. She was unhinged-confident she'd sell 250 tickets. She sold 70. She cried most of February, went upside down on money, and then found out that the very thing she was most scared of was actually her superpower. We get into pricing, raising your rates without flinching, inviting the boys to the table, stripping an event back to bare bones, and why your feet are not in concrete.

What you'll take away

• Why Haley and her best friend "selfishly" built a community for themselves, and how that became the whole business
• The real pricing journey: $45 and $55 memberships to a $89 signature tier and a $189 CEO Round Table, and how surveying her people drove every change
• What happened when the math ain't mathing three weeks out from her first live event, and how she talked herself (and 70 guests) through it
• Why smaller rooms keep winning, and how nobody ever mentions the balloons or the decor
• How she made year two work with a venue sponsorship and a bare-bones build, and what's changing for year three

Find Haley

• Instagram: @thehaleywestfall
• Free resource: the Connection Compass, her personally vetted, application-based database of must-attend events and must-join communities
• The Table Experience Live returns for year three in February 2027

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