I had 4,000 women in an online community. When I opened a paid tier, almost nobody joined. Then I got 20 women in a room, and that room turned into a membership, a coworking space, a retreat, this podcast, an annual summit, and my best friends.

This is the follow-through on what I promised you at the end of episode one: hosting in-person events is the best business decision you will ever make. It all comes down to two things, trust and staying top of mind. You'll hear how one event a month became a membership, how the women who kept the conversation going in the parking lot led me to open The Clubhouse OC, where referrals actually come from, and why friendship first, business second isn't a cute tagline. It's the business model.

Then I give you your homework. You do not need a bigger audience. You need a room.

IN THIS EPISODE

• Why 20 women in a room did what 4,000 online couldn't: online you're asking strangers to care, but in the room they already showed up
• An event is not the end goal, it's the front door: one monthly event became a weekly event, and the weekly event became a membership
• Why members stay: people don't stay for your content, they stay for one another, and nobody cancels on their friends
• Where referrals really come from: being in their inbox every week, in person with them, and in their corner
• Your homework: pick a date in the next 30 days and invite six women, one at a time

Website: www.inbalclaudio.com
Instagram: www.instagram.com/inbalclaudio
LinkedIn: www.linkedin.com/in/inbalclaudio

Magic of Hosting Workshop: https://calendly.com/inbalclaudio/events-workshop

The IRL Effect Course: https://xoxoinbi.circle.so/checkout/the-irl-effect - Use code MAGIC10