EGGS! The Podcast copertina

EGGS! The Podcast

EGGS! The Podcast

Di: Ryan Roghaar and Michael Smith
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Eggs is podcast that centers around creativity in all forms. From building businesses, personal projects and constructing brands to crafting music empires, finding social fame, fortune and more—we discuss whatever, whenever, with whomever in search of patterns, expertise, shared experience and knowledge. Along with our guests—usually experts in a field or subject—we drill down to uncover the steps taken and the hurdles crossed in pursuit of excellence, aiding our listeners in chasing down their own dreams and taking their "egg" from coup to table. Eggs is a show co-hosted by Mike Smith "DJ Ontic", a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group, a full-service marketing communications agency based in Salt Lake City, UT and Barcelona, Spain.Ryan Roghaar and Michael Smith Economia Gestione e leadership Leadership
Episodi
  • Eggs 489: Building Trust and Community in Business with Lisa Somers

    Eggs 489: Building Trust and Community in Business with Lisa Somers
    Oct 22 2026

    Summary

    In this episode, Lisa Somers, CEO of Marketplace Superheroes, shares her unconventional journey from psychology to entrepreneurship, the importance of mindset, building trust, and navigating business challenges, including a million-dollar debt. Discover practical strategies for growth, overcoming limiting beliefs, and leveraging community and AI effectively.


    Takeaways

      • Lisa Somers' background in psychology and entrepreneurship
      • The importance of understanding buyer psychology in marketing
      • Building trust with your audience and team
      • Strategies for overcoming business debt and setbacks
      • The role of community, support, and relationships in growth
      • Using AI tools to accelerate business processes
      • The value of webinars, email marketing, and partnerships
      • Handling limiting beliefs and self-doubt as an entrepreneur
      • The dynamics of working with family members in business
      • Practical tips for creating valuable offers and scaling


    • Chapters

      00:00 The Entrepreneurial Journey Begins

      02:58 The Value of Psychology in Business

      05:50 Navigating Non-Traditional Paths to Leadership

      09:09 The Dynamics of Family Business

      12:03 Overcoming Business Challenges and Debt

      15:08Dealing with Self-Doubt and Limiting Beliefs

      32:41 Overcoming Fear of Public Speaking

      35:32 Beliefs and Experience in Business

      38:16 Building Confidence Through Experience

      41:19 The Importance of Networking

      44:55 Creating Valuable Offers

      51:50 The Role of Human Connection in Business


      Learn more:

      https://marketplacesuperheroes.com/

      https://www.linkedin.com/in/lisa-somers-83a04896/


      Credits:

      Hosted by Ryan Roghaar

      Produced by Ryan Roghaar

      Theme music: "Perfect Day" by OPM

      The Eggs Podcast Spotify playlist:

      bit.ly/eggstunes


      The Plugs:

      The Show: eggsthepodcast.com

      @eggsthepodcast on X and Instagram


      Mike "DJ Ontic":

      Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

      @djontic on twitter


      Ryan Roghaar:

      ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠
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    59 min
  • Eggs 488: Creativity, Reputation, and Staying Human with James Martin

    Eggs 488: Creativity, Reputation, and Staying Human with James Martin
    Oct 15 2026
    SummaryIn this episode, James Martin, a renowned designer, author, and educator, shares insights on the importance of taste, trust, and human connection in a rapidly evolving technological landscape. Ryan and James explore how creativity, reputation, and authenticity can help navigate AI and digital disruption.TakeawaysThe role of taste and conviction under uncertaintySetting trends and the importance of point of viewThe impact of AI on creativity and learningReputation as a reflection of behavior and trustThe importance of human connection and relationshipsSurprise and delight as business strategiesThe future of work and the value of hard skillsThe influence of technology on learning and memoryThe concept of reputation as a trust-building toolChapters00:00 Introduction to James Martin and the episode's theme04:00 The influence of American and British culture on perception and communication07:47 The importance of conviction and belief in creative and entrepreneurial ventures12:13 The impact of technology and AI on creativity and learning15:46 The significance of point of view and perspective in standing out20:00 Connecting dots and the creative process in a digital age23:58 The risks of digital dependence and the potential for digital dementia25:49 The wisdom of learning from the past and the value of knowledge28:11 The future of society and the role of human skills in a tech world30:03 The importance of physical experiences and human connection31:54 The inevitability of technological change and adaptation33:52 The moral considerations and challenges of AI and technology35:56 The potential for a return to human-centric values and skills37:51 The significance of reputation, consistency, and authenticity40:10 The future of the creative industry and the next generation41:50 The importance of mentorship, relationships, and human touch44:05 The nostalgic value of tangible experiences and physical products45:58 The role of surprise and delight in branding and business48:02 The impact of personal and commercial reputation49:57 The importance of storytelling, authenticity, and human experience52:02 The six behaviors for building a recognizable reputation53:47 The power of unexpected novelty and surprise in business56:10 The von Restdorff effect and the value of novelty58:06 The significance of handwritten notes and personal touches59:58 The relationship between reputation, trust, and human connection01:01:50 The difference between personal and commercial reputation01:04:06 The importance of consistency in building reputation01:05:55 The future of branding, authenticity, and human skills01:07:52 Closing remarks and where to find James MartinLearn more: ⁠https://www.themadebyjames.comhttps://www.linkedin.com/in/madebyjamesmartin/Credits:Hosted by Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggsthepodcast.com@eggsthepodcast on X and InstagramMike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠
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    1 ora e 9 min
  • Eggs 487: Networking and Navigating the Challenges of Entrepreneurship with Ashley Albert

    Eggs 487: Networking and Navigating the Challenges of Entrepreneurship with Ashley Albert
    Oct 8 2026
    SummaryAshley Albert shares her journey from a creative professional to a business owner, emphasizing the importance of networking, intentional growth, and understanding industry language, especially in the context of AI and creative industries. TakeawaysAshley Albert's entrepreneurial journey and founding ANACO CreativeThe importance of networking and face-to-face relationshipsPricing strategies and valuing your servicesImpact of AI on creative industries and content creationBuilding a sustainable business with authentic client relationships The importance of face-to-face networking for business growthThe 'know, like, trust' principle in client relationshipsTransitioning from solo freelancer to scaled businessThe role of speaking engagements in establishing authorityThe balance between creative control and delegationUsing AI as a tool, not a crutch, in creative workThe evolution of niching and service offeringsThe significance of industry language and technical knowledgeThe impact of intentional planning on business growthAdvice for entrepreneurs starting out in creative fieldsChapters00:00 Introduction to Ashley Albert and her background02:09 The origin of ANACO Creative and her early entrepreneurial motivations02:36 The pivotal role of face-to-face networking04:01 Understanding the 'know, like, trust' principle05:06 Deciding to build a company versus freelancing06:50 The initial challenges and lessons learned in the first year07:18 Transitioning from freelancer to scaled business10:06 The importance of face-to-face networking over social media10:36 The value of speaking at events for authority13:00 Balancing creative control with delegation15:03 Pricing strategies and valuing creative services15:58 Using AI as a supportive tool in creative work19:00 Evolving service offerings and niching strategies19:58 Evolving services and scaling the agency22:00 The importance of industry language and technical skills24:52 Impact of AI on creative industries and maintaining authenticity25:08 The impact of intentional growth planning27:57 Advice for new entrepreneurs in creative industries30:08 The significance of relationships and referrals in business growth31:05 The future of AI and human connection34:01 Building trust and relationships in business35:09 Advice for young entrepreneurs and overcoming fears36:55 The journey of scaling and outsourcing40:02 The role of passion and enjoying what you do40:06 The significance of understanding industry-specific language43:00 The role of authenticity and human connection44:59 Final thoughts on building a sustainable creative business45:59 The long-term view on AI and human collaboration45:59 The long-term view on AI and human collaboration46:25 Human Connection vs. AI Output49:00 Final thoughts and advice for entrepreneurs50:54 Navigating Business Growth and Intentionality57:58 Evolving Perspectives on Niching DownLearn more: https://www.anacocreative.com/https://www.linkedin.com/in/ashleyalbertCredits:Hosted by Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggsthepodcast.com@eggsthepodcast on X and InstagramMike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠
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    1 ora e 4 min
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