Summary

In this episode of EGGS: The Podcast, Ryan engages with Cath Reohorn, founder of Kind Copy (https://www.instagram.com/kindcopyuk), who shares her unique journey from a psychology lecturer to a copywriter. They discuss the importance of empathy in copywriting, the shift from selling to helping, and the current state of marketing, particularly in the fitness industry.

Cath emphasizes the significance of clear communication, the role of AI in content creation, and the necessity of human connection in marketing. The conversation wraps up with practical advice for entrepreneurs on where to focus their marketing efforts and how to engage their audience effectively.

Takeaways

• Cath transitioned from a psychology lecturer to a copywriter after leaving academia.
• Empathy is crucial in copywriting to connect with the audience.
• The shift from selling to helping is essential in modern marketing.
• Clear communication and a single call to action are vital for effective copy.
• Hiring a professional copywriter can enhance marketing efforts significantly.
• Understanding your audience's needs is key to successful marketing.
• AI can assist in content creation but lacks the human touch.
• Building a marketing funnel can be done without traditional sales calls.
• Consistency in content creation is more important than quantity.
• Finding your unique voice is essential in a noisy market.

Chapters

00:00 Introduction to Kind Copy and Cath Reohorn

04:31 The Journey from Psychology to Copywriting

07:54 Empathy in Copywriting: Understanding the Audience

10:48 The Shift from Selling to Helping

13:39 Current Trends in Marketing and Fitness Industry

16:38 Effective Copywriting: Key Elements to Consider

19:37 The Importance of Professional Help in Copywriting

22:40 Identifying Problems in Marketing Strategies

25:29 Optimizing Conversion Rates in Copywriting

30:01 Transforming Business Through Clear Problem Definition

30:55 The Power of Specificity in Business Requests

31:51 Simplifying Messaging for Better Engagement

36:28 Building Effective Sales Funnels Without Cold Calls

41:46 The Role of Friction in Marketing Strategies

46:31 Navigating Content Creation in an AI-Driven World

56:55 Finding Your Best Marketing Channel for 2026

Connect with Cath:

Website: https://kindcopy.co.uk/

Instagram: https://www.instagram.com/kindcopyuk/

Get some free gems: https://substack.com/@kindcopy/posts

Credits:

Hosted by Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this episode, Kevin Downey shares his entrepreneurial journey, discussing the founding of his agency and the principles that guide his work ethic. He emphasizes the importance of lead generation and effective email outreach, while also differentiating between the roles of sales reps in business development. Kevin provides insights into building a successful sales team and the necessity of having a structured approach to prospecting. We also discuss the complexities of building an effective email marketing infrastructure, the importance of understanding what businesses don't know about their marketing strategies, and the role of sales reps in driving business development. He emphasizes the need for a scalable email system, the risks associated with using main domains for cold emailing, and the significance of data preservation in email marketing. Additionally, he highlights the advantages of hiring sales reps and the process of recruiting them, particularly in the context of engaging with diverse markets, including bilingual representatives.

Takeaways

• Kevin grew up in an entrepreneurial family, which influenced his career path.
• Leading by example is crucial in building a strong team.
• Pre-planning lead generation is essential for new entrepreneurs.
• Email outreach should be targeted and personalized to be effective.
• Most companies misuse email marketing strategies.
• Business development in B2B will always yield results if done correctly.
• Sales reps should focus on their strengths: either hunting or farming.
• Building a sales team requires understanding the roles of different sales reps.
• A structured lead-generation system is vital to success.
• Cold outreach can be effective in any industry with the right approach. Seeing is believing.
• Companies often don't know what they don't know.
• A prospect list should ideally be 50,000 or larger.
• Cold calling is sometimes more effective than cold emailing.
• Using the primary domain for cold emails can damage reputation.
• Building a scalable email system is crucial for growth.
• Data preservation is key in email marketing.
• Sales reps can drive leads more effectively than email alone.
• Narrowing the target audience can enhance marketing effectiveness.
• Bilingual reps can open doors to new markets.

Chapters

00:00 Introduction to Kevin Downey and His Agency

02:00 The Entrepreneurial Journey: From Family Business to Agency Founder

04:58 Developing a Work Ethos: Be Better and Work Harder

06:04 Starting Fresh: Lead Generation Strategies for New Entrepreneurs

08:59 Manual Lead Generation: The Basics of Prospecting

12:09 Email utreach: Best Practices for Effective Communication

14:56 Sales vs. Marketing: Understanding the Difference

19:00 The Role of Sales Reps: Hunters vs. Farmers

24:13 Building a Sales Team: Strategies for Small to Large Companies

31:15 Understanding the Unknowns in Business

32:01 Building Effective Email Infrastructure

34:07 Cold Calling vs. Cold Emailing

36:10 The Risks of Using Main Domains for Cold Emails

38:45 Creating a Scalable Email System

41:13 Brute Force Email Strategies

44:10 The Importance of Data Preservation

46:19 The Role of Sales Reps in Business Development

48:00 When to Engage with Sales Reps

50:42 Recruiting Sales Reps: The Process

52:39 Bilingual Reps and Cultural Insights

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this conversation, Jonathan Rosenfeld, an attorney and entrepreneur, discusses the evolving landscape of law and marketing, particularly the impact of AI on the legal profession. He emphasizes the importance of standing out in a competitive market, leveraging niche marketing strategies, and utilizing platforms like YouTube for growth. Rosenfeld shares insights on the significance of personal relationships in business, the need for responsiveness, and the necessity of adapting to changing marketing techniques. He concludes with advice for young entrepreneurs on networking and building a brand.

Takeaways

• AI can generate vast amounts of content, but verification is crucial.
• Building personal relationships is key in the legal field.
• Responsiveness to client needs differentiates successful firms.
• Marketing strategies must evolve with technology and consumer behavior.
• Niche marketing can enhance SEO and client engagement.
• YouTube is a powerful tool for establishing expertise and trust.
• Tracking lead generation is essential for business growth.
• Networking remains a vital component of business success.
• Adapting to market changes is necessary for survival.
• Building a brand should be a daily focus for entrepreneurs.

Chapters

00:00 Introduction to Jonathan Rosenfeld and His Journey

04:43 The Role of AI in Law and Marketing

07:36 Standing Out in a Competitive Legal Market

10:38 Building Relationships in Legal Practice

13:23 Adapting Marketing Strategies for the Future

16:37 Niche Marketing in Personal Injury Law

19:37 The Importance of Expertise and Client Trust

27:53 Strategic Marketing Adjustments

30:42 Exploring Offline Marketing Tactics

34:05 Tracking Lead Generation Effectively

34:42 Diversifying Income Streams for Growth

37:59 Embracing New Technologies and Platforms

45:58 Networking and Building Relationships

49:39 Final Thoughts and Contact Information

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar