E541: Interview with David Appel from Sage Intacct copertina

E541: Interview with David Appel from Sage Intacct

E541: Interview with David Appel from Sage Intacct

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In this episode, David Appel from Sage Intacct shares his marketing expertise. He discusses:


  • The importance of understanding your ideal customer profile
  • How AI is changing marketing strategies
  • The value of authentic, human-created content
  • Balancing metrics with qualitative insights
  • Defining brand through customer experience
  • Attracting and retaining top marketing talent
  • Career development phases in marketing


David offers practical advice for marketers at all stages of their careers. He emphasizes the need to adapt to new technologies while maintaining a focus on authentic, human connections.


Whether you're a seasoned marketer or just starting out, this episode provides valuable insights into the evolving world of marketing.

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