E5 - Weaponized Disorientation: The IKEA Strategy
Impossibile aggiungere al carrello
Rimozione dalla Lista desideri non riuscita.
Non è stato possibile aggiungere il titolo alla Libreria
Non è stato possibile seguire il Podcast
Esecuzione del comando Non seguire più non riuscita
E5 - Weaponized Disorientation: The IKEA Strategy
-
Letto da:
-
Di:
A proposito di questo titolo
In this episode of Oddly Strategic, host Mark Peters delves into the psychology behind IKEA's iconic store layout and its impact on customer behavior. From the evolution of IKEA's business model in 1958 to its well-engineered 'long, natural way' design, Mark explains how IKEA creates a customer journey where confusion and friction build loyalty and attachment. Discover lessons on designing for discovery, leveraging effort for emotional investment, and creating comfort through controlled unpredictability. Tune in to learn how these principles can be applied to your business strategy for better customer engagement and satisfaction.
00:00 The IKEA Experience: A Journey Begins
00:51 The Psychology Behind IKEA's Maze
01:35 The Origins of IKEA's Unique Layout
02:44 The Science of Customer Engagement
04:31 Personal Reflections on IKEA
05:48 Lessons from IKEA's Success
10:28 Practical Applications for Your Business
13:53 Conclusion: Designing for Discovery
15:00 Next on Oddly Strategic
Hosted on Acast. See acast.com/privacy for more information.