In this episode, co-hosts Ayelet Shipley and Christian Hassold discuss WPromote's acquisition of Giant Spoon. They delve into the intricacies of the acquisition process, emphasizing the importance of trust and the contributions of a strong deal team. The conversation also touches on market reactions to the acquisition and the importance of post-merger integration planning. The hosts conclude with reflections on lessons learned and future goals for the newly formed agency.

Takeaways

• Thanksgiving cooking hacks can lead to perfect meals.
• The acquisition of Giant Spoon by WPromote is a significant industry move.
• Trust and communication are crucial in the deal process.
• Shared expectations workshops can enhance collaboration.
• Having a partner to navigate complex P&Ls is critical to navigating technical financial discussions in a deal process
• Market reactions can provide insights into industry perceptions.
• The integration process should be planned from the start.
• Maintaining brand identity is important post-acquisition.
• Future goals and objectives are vital for continued growth.

Chapters

00:00 Thanksgiving Reflections and Cooking Hacks

02:12 Major Acquisition Announcement: WPromote and Giant Spoon

05:05 The Search for the Right Agency: A Corporate Development Journey

10:08 Navigating the Deal Process: Trust and Communication

17:31 Building Trust: Shared Expectations Workshop

21:30 Challenges and Insights from the Deal Process

25:05 Market Reactions and Industry Perspectives

29:21 Final Thoughts and Future Goals

Connect with Christian and Ayelet

Ayelet’s LinkedIn: https://www.linkedin.com/in/ayelet-shipley-b16330149/

Christian's LinkedIn: https://www.linkedin.com/in/hassold/

Web: https://www.inorganicpodcast.co

In/organic on YouTube: https://www.youtube.com/@InorganicPodcast/featured

Episode References

Ad Age Deal Announcement

GE’s Opening Day Commercial by Giant Spoon

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