E4: Beyond Translation: Culturally Rooted Messaging that Wins with Dusti Gurulé
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E4: Beyond Translation: Culturally Rooted Messaging that Wins with Dusti Gurulé
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What makes voters lean in and say yes at the ballot box? In this episode, co-hosts Chris Melody Fields Figueredo and Caroline Sánchez-Avakian are joined by Dusti Gurulé, President & CEO of COLOR and COLOR Action Fund, to unpack the strategy of storytelling that resonates.
From building narratives to navigating multilingual, cross-cultural outreach, Dusti shares how campaigns can craft narratives that truly connect with voters.
If you’re interested in the work that Dusti and COLOR and the COLOR Action Fund are doing, you can learn more at:
https://colorlatina.org/
You can also learn more about their ballot measure campaign at https://coloradansforreproductivefreedom.com/
BISC on Instagram:
https://www.instagram.com/ballotstrategy
BISC on LinkedIn:
https://www.linkedin.com/company/ballot-initiative-strategy-center/
BISC on YouTube:
https://www.youtube.com/@ballotinitiativestrategycenter