E25: Holiday Marketing 101 | Purvi Shah | The Business School

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E25: Holiday Marketing 101 | Purvi Shah | The Business School

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In this episode of The WPI Podcast, Purvi Shah, associate professor in The Business School, explains the marketing strategies behind what you’re seeing in stores and online during the holidays. From advertising and early-season deals to nostalgia and artificial intelligence, the holidays provide a master class in marketing. Understanding it all can make you an empowered shopper with knowledge to tackle gift buying with ease. The conversation explores trends including AI tools shoppers can use to save time and money, the role of influencers, and the emotional pull of nostalgia that influences what we buy. This holiday-themed episode is the second of two during the 2025 season designed to help you shop with confidence. Our previous episode focused on the research behind gift giving. Related links: The Business School Shah explains AI tools to empower shoppers on NBC Boston Shah explains nostalgic brand love in Food Navigator USA

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