My new book is out. Do Less. Grow More. And today I want to talk to you about it properly. Not in a here's my book go and buy it way. In a this is why it exists and this is who it's really for way.

Because the story behind this book is not what you might expect.

In this episode of Simple Business Dream Life I'm getting honest about why I rewrote the book from scratch rather than just updating it. What changed between 2022 and now. Who this book is actually written for. And what doing less actually means when the goal is growing more.

In this episode I cover:

• Why I sat down to refresh the first book and ended up rewriting it completely
• How the person who wrote it in 2022 is not the person sitting here today and why that matters
• How losing Becky cemented a lesson I thought I already knew in a completely different way
• Who Do Less. Grow More. is actually written for and why it's not a crisis book or a stay small book
• What doing less actually means and why it's the fastest route to the growth you want
• Why the things that stay in your business need to be connected properly or the sales keep falling through the gaps
• What the Simple SCALE Framework is and how it takes you through the whole process

This episode is for you if you've built something real and it's working on paper but something is niggling. If the freedom you imagined when you started this isn't quite what you're living. If you're busier than you thought you'd be at this point and more tied down than you wanted to be. If you know something needs to change but you're not sure what or where to start.

You don't have to blow up everything you've built. You just need to clear the path.

Key Takeaways

• The books that change how we think are written by someone who's been in it. Not from a safe distance
• Doing less isn't shrinking your ambition. It's removing the noise so the right things get more of you
• One of the biggest reasons businesses plateau is that the right things aren't connected properly
• Your business is supposed to fund your life. Not consume it
• The Simple SCALE Framework gives you a process to follow not just a concept to think about

Mentioned in this episode

Do Less. Grow More. Out now.

https://www.amazon.co.uk/Do-Less-Grow-More-business/dp/B0HKDNL7KF

Want to connect? Find me here:

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Website: https://www.emmahine.co.uk

You Tube: https://www.youtube.com/@EmmaHineStrategy