How do you scale a marketing agency and DTC brands without chasing vanity metrics?

In this episode of the Sales Leaders Playbook, founder Arun Kirupa shares real-world sales strategies, AI-powered growth systems, and lessons from building a performance marketing agency that helps e-commerce brands grow profitably.

From door-to-door selling Encyclopedia Britannica to running ProMarketer, Arun breaks down what modern sales growth actually looks like — and why execution matters more than hype. He explains how combining AI tools with human connection is shaping the future of sales, hiring, and lead generation.

You’ll learn how Arun uses platforms like LinkedIn for consistent lead flow, how AI-driven sales analysis tools and platforms like HubSpot and Gong improve performance, and why building the right team is the foundation of scalable growth.

This episode is packed with insights for agency owners, founders, sales leaders, and e-commerce entrepreneurs looking to grow sustainably with AI, automation, and strong sales systems.

If you want to scale smarter not just bigger - this conversation is for you.

Topics Covered:
AI in sales & hybrid sales teams
Lead generation strategies that work today
Building high-performance sales teams
Scaling DTC & e-commerce brands profitably
Sales coaching, hiring & growth mindset

to connect with Arun - https://www.linkedin.com/in/arunkirupa/

#SalesLeadership #AIinSales #EcommerceGrowth #LeadGeneration #DigitalMarketing #SalesStrategy #Entrepreneurship

I hope you enjoy this episode!
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– Justine and the Sales Leader’s Playbook podcast team

Visit Phoenix Coaching Works here: https://sandlertrainingsystems.com/book-a-call

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Welcome to Sales Leader’s Playbook, the podcast that dives into the minds of Ontario’s most driven owner-led businesses. Hosted by Paul Tindall, CEO of Phoenix Coaching Works, this show explores how entrepreneurs in industries from industrial supplies to software, agencies to manufacturing are building, leading, and selling in a constantly changing market. Each episode shares practical insights from business owners still in the trenches — covering lead generation, sales strategies, team management, operational challenges, and the growth lessons learned along the way. Whether you’re running a small sales team or leading a growing firm, Sales Leader’s Playbook delivers real-world stories and strategies you can apply to drive results, overcome obstacles, and seize opportunities.