E01-S02 - “The dark side of the moon”: A structured analysis of generative AI | chatbots’ negative effects on SMEs
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E01-S02 - “The dark side of the moon”: A structured analysis of generative AI | chatbots’ negative effects on SMEs
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The 1st episode of the 2nd season of the podNECE discusses a study that explores the detrimental impacts and operational risks that small- and medium-sized enterprises (SMEs) face when integrating generative AI chatbots. Utilizing expert group discussions and Interpretive Structural Modeling (ISM), the study identifies five primary areas of concern: clients, strategic orientation, employees, productivity, and technology. The resulting framework maps cause-and-effect relationships, revealing that issues like biased AI models and increased competition serve as root drivers for broader organizational failures. By prioritizing these factors, the authors provide a structured roadmap for managers to mitigate the "dark side" of AI adoption. The work emphasizes that while chatbots enhance efficiency, they can also lead to cognitive changes, trust erosion, and diminished critical thinking in resource-constrained environments. This proactive diagnostic tool ultimately helps smaller firms navigate technological transitions without sacrificing their long-term competitiveness or accountability.
podNECE is a podcast by NECE - Research Centre for Business Sciences, University of Beira Interior, Portugal.