This year feels weird.
Retail can still win.
Today’s playbook is simple.
Back to basics that scale.

Tier-4 Marketing.
Market to your team.
Onboard right.
Coach weekly.
Train the HOW, not just the WHAT.
Then stack the tools.
Video that sells.
Real SEO (beyond AI fluff).
Switch strategy to save deals.
Fixed Ops in the mix.

JT breaks it down.
I take notes.
You get the blueprint.


Guest:JT (Jonathan Thompson) — amg.team • xdc.team
LinkedIn: https://www.linkedin.com/in/jonathan-thompson-marketing/
Follow Cage + Work with us:
https://video4victory.com/

In this Driven by Intelligence episode, Durran Cage sits down with the brilliant Jeane Reitelbach — a culture-shaping force, video visionary, and co-founder of Engage Women in Automotive.

Jeane doesn’t just talk about branding and leadership. She lives it.

This episode dives deep into:

Why brand isn’t what you say — it’s what your culture proves.

How video builds real trust (and why most people are using it wrong).

The role of AI, authenticity, and feminine energy in reshaping our industry.

And the goofy, geeky side of Jeane’s love for LLMs and intelligent tech.

Whether you lead a dealership, brand, or movement — or you’re just trying to grow without losing who you are — this conversation will speak to you.

🎙️ This is not your typical automotive talk. It’s heart, humor, and hard truths with a purpose.

👇 Watch now, and let us know in the comments:
What’s one way you’ve built culture before content?

Connect with Jeane here: https://www.linkedin.com/in/jeanreitelbach/

In this episode you'll learn:
How to evaluate your marketing partners using Lead Source ROI
When it's time to cut a vendor—and when it isn't
The hidden trap of judging lead quality without understanding cost per sale
The two CRM metrics every leadership team should inspect every Monday
Why contact rate and appointment-setting rate reveal your biggest opportunities
How after-hours leads are impacting dealership performance
Why coaching your team often produces a bigger ROI than replacing your vendors

One of the biggest takeaways:

Before spending another dollar—or cutting another vendor—inspect your process first.

The best dealerships don't guess.

They measure.

They coach.

They improve.

Key Performance Benchmarks

✅ Contact Rate: 70%+

✅ Contact-to-Appointment Rate: 40%+

✅ Inspect vendor ROI weekly—not quarterly

✅ Track after-hours opportunities separately

If this episode brought value, please:

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