75% of auto shoppers say online video influences their purchase.
60% who watch a video visit the site or the store.
This episode shows you how to turn that attention into appointments and sales.

I’m Durran Cage.
Welcome to Driven by Intelligence.
Today I’m breaking down 10 Micro-Moment videos that make dealerships money.
Real examples. Real KPIs. Real ROI.

What you’ll learn

The 80-40-30-20 internet lead formula.

How to get more people to actually watch your videos.

Where to place videos in CRM, website, and follow-ups.

Simple scripts your team can record in minutes.

The 10 Micro-Moment Videos

Instant Lead Follow-Up

After-Hours Auto-Reply

Re-Engagement for Quiet Leads

Trade/Appraisal Follow-Up

Manager “Save-A-Deal”

Delivery-Day Preview

Owner Thank-You

Why-Buy the Store

Equity/Data Mining Outreach

Review Request & Testimonial

Proven lifts we’ve seen

More email and text engagement.

Higher show rates for appointments.

Longer time on site and stronger conversion.

Added gross from better follow-through.

Want my Video4Victory ebook, the course, and the templates?
Book a quick strategy call and we’ll map your 10-pack.
👉 https://link.bizlaunch.io/widget/bookings/v4v-discoverycall

Say hi in the comments with a micro-moment you want me to cover next.
Like. Subscribe. Share with a GM who needs this.

Note: Some stats are from Google’s automotive research. They’re a bit dated, but current results in-store are even stronger.

Suggested Chapters (adjust to your final cut)

00:00 Intro and promise
01:10 The data that matters
03:00 The 80-40-30-20 formula
05:30 Why micro-moments work
07:20 Instant Lead + After-Hours
10:30 Re-Engagement + Trade Follow-Up
14:30 Manager Save-A-Deal
16:30 Delivery Preview + Owner Thank-You
19:30 Why-Buy + Equity Mining
23:30 Bonus ideas and ROI
26:30 Offer and next steps

#Video4Victory #CarSales #AutoMarketing #DealerLife #BDC #CRM #MicroMoments #DrivenByIntelligence

Let’s cut through the noise. AI isn’t here to replace your BDC—it’s here to expose weak process and amplify strong leadership. In this episode with Shawn Armorer (BDC Alchemy), we break down the blueprint for 2025–2026:

You’ll learn:

• Why “Manage the data. Coach the people.” is the winning operating system
• How to adopt AI the right way (reporting first, speed second)
• The compensation trap that quietly kills outcomes—and how to fix it
• Two flows every store must document: customer journey and lead flow
• How BDC leaders stay indispensable in an AI-first era (EQ as the edge)

Call to Action:
I’m hosting a live masterclass to solve your biggest BDC/AI challenges. Comment MASTERCLASS below with your #1 question and I’ll include it in the live session.
Like, subscribe, and share this with a GM or BDC leader who needs a real plan—not just another tool.

Chapters (suggested):
00:00 Intro & why this matters
02:10 Manage the data. Coach the people.
08:30 AI adoption path: reporting → clarity → speed
15:40 Fixing comp to match a hybrid journey
22:00 Documenting lead flow vs. customer journey
28:30 EQ as your competitive advantage
34:00 Action plan + masterclass invite

Shawn Armorer

https://bdcalchemy.com/

LinkedIn: https://www.linkedin.com/in/shawn-armorer-b6200a46/

Durran Cage

www.video4victory.com

Branding isn’t just about a logo—it’s about shaping perception, building alignment, and creating long-term connections.

In this episode of Driven by Intelligence, host Durran Cage sits down with Caleb C. Caleb—a value-driven Visual Identity Designer and Brand Strategist who helps automotive businesses craft intentional, memorable, and scalable brands.

Caleb takes us behind the scenes of branding in the automotive industry—how to shift from transactional thinking to brand-led experiences, why internal clarity matters more than your color palette, and what “scalable” really means when it comes to brand identity systems.

We also dive into:

How dealerships can change customer perception and trust

The difference between looking good and feeling aligned

Quick-fire takes on color, design tools, and industry trends

Whether you’re a dealer principal, GM, or marketer—this episode will change the way you think about your brand.
🔗 Connect with Caleb C. Caleb:

LinkedIn: linkedin.com/in/calebccaleb

Website: https://www.behance.net/bggrafix

🎙️ Host – Durran Cage

LinkedIn: linkedin.com/in/durrancage

Video4Victory: www.videoforvictory.com
yes!