How to Make a Luxury Journal That Actually Sells (5-Step Process)

You want to make a journal, but not a cheap one. In this episode of the Dream Printing Podcast, Polly breaks down the exact five-step process she’s used to help hundreds of students create luxury paper products that sell.

🎟️ Register for Polly’s free live workshop at https://dreamprinting.com/live and get the Dream Printing Profit Calculator as a gift when you show up.

Polly walks through the five core steps of bringing a high-quality paper product to life, from the first spark of an idea all the way to funding your print run.

In this episode, you’ll learn:

• Why starting with a clear person and purpose separates products that sell from ones that sit
• How to prototype your journal before you ever open Canva
• What specs like GSM, binding type, and cover material mean for your finished product
• Why you should never skip ordering a sample
• How students have used Kickstarter to raise $3,000 to $20,000 for their first print run without paying out of pocket

ABOUT POLLY: Polly Payne is the CEO and founder of Horacio Printing. She has sold more than 60,000 Dream Planners around the world, along with Bible studies and journals. She now helps other dreamers do the same through Print School.

YOUR NEXT STEPS: ✨ Take the 5-Day Print Challenge: https://www.dreamprinting.co/challenge 📚 Apply for a spot in Print School: https://www.dreamprinting.co 🖨️ Get your paper fix: https://www.horacioprinting.com 💌 Need help? Email hi@dreamprinting.co 📲 Send Polly a DM: https://www.instagram.com/_print_school

Subscribe to SMS: https://www.horacioprinting.com/pages/vip-subscribe-page

Watch our Unboxing video of our 2027 Planners!: https://youtu.be/g05nco2cWvo

About me: I am Polly Payne, the CEO and founder of Horacio Printing. I have sold more than 60,000 Dream Planners around the world along with bible studies and journals. I now help other dreamers do the same, which is why I created Print School. Have a question? Drop it below — I read every comment.

YOUR NEXT STEPS:

✨ Take My 5-Day Print Challenge: https://www.dreamprinting.co/challenge

📚 Apply for a spot in Print School: https://www.dreamprinting.co

🖨️ Get Your Paper Fix: https://www.horacioprinting.com

💌 Need Help? Email: hi@dreamprinting.co

📲 Pop into my DMs! https://www.instagram.com/_print_school

Catheryn had a prayer journal idea she literally sketched out on paper before she ever touched a design program. Here's how she went from that sketch to a successful Kickstarter — and what she learned about faith, fear, and following through.

Today I am sitting down with Catheryn, founder of Heartfelt Pages and Print School alumni. In this episode of the Dream Printing Podcast, Catheryn shares the story behind A Letter to God — a lined vegan leather prayer journal built around the simple format of Dear God to In Jesus' Name, Amen — and how eight years of personal journaling became a published product.

You'll hear why Catheryn chose a Kickstarter to fund her first print run (and the faith conviction behind that decision), what the difference between print on demand and working with a quality manufacturer actually felt like in her hands, and the mindset shifts she had to work through around pricing, marketing, and putting herself out there. Her reminder that faith is an action verb is one you'll want to write down.

Shop A Letter to God at heartfeltpages.com

About me: I am Polly Payne, the CEO and founder of Horacio Printing. I have sold more than 60,000 Dream Planners around the world along with bible studies and journals. I now help other dreamers do the same, which is why I created Print School. Have a question? Drop it below — I read every comment.

YOUR NEXT STEPS:

✨ Take My 5-Day Print Challenge: https://www.dreamprinting.co/challenge

📚 Apply for a spot in Print School: https://www.dreamprinting.co

🖨️ Get Your Paper Fix: https://www.horacioprinting.com

💌 Need Help? Email: hi@dreamprinting.co

📲 Pop into my DMs! https://www.instagram.com/_print_school