"Don’t put your products on Amazon." copertina

"Don’t put your products on Amazon."

"Don’t put your products on Amazon."

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Brands often worry about selling their products on Amazon, fearing that it may cannibalize their product sales in more profitable channels. Annalisa DeMarta, the co-founder of Ridgeline Insights, an 8-figure Amazon marketing agency that works with leading outdoor and lifestyle brands, argues that this is the wrong way to think about Amazon as a marketplace. Hear her tips for business that are considering selling their wares on Amazon.

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