Michael Kastel never intended to start a roofing company. After a contractor intentionally damaged his roof, Michael decided there had to be a better way. What began as an effort to help and protect his neighbors eventually became Waypoint Roofing, a business built around quality, integrity, generosity, and doing the right thing even when the homeowner may never see the work.

In this episode of Good Business, Michael joins Clay Vaughan and Luke Frazier to talk about building Waypoint while still working in tech, finding tradespeople who share his standards, competing on quality instead of price, navigating insurance claims, and building trust in an industry with a low barrier to entry. He also shares his vision for becoming “five-mile famous,” why he wants Waypoint to leave a legacy of generosity, and the importance of having people who will carry you through the lonely parts of entrepreneurship.

Schedule a marketing discovery call here:
Good Agency Discovery Call

Subscribe on:
YouTube
Spotify
Apple Podcasts

#GoodBusiness #MichaelKastell #Entrepreneurship #SmallBusiness #BusinessLeadership #Integrity #FaithAndBusiness

Support the show

This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!