DogTags to Ownership copertina

DogTags to Ownership

DogTags to Ownership

Di: Julie Austin and Matthew Cain
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A proposito di questo titolo

DogTags to Ownership is the podcast designed for military members and veterans ready to transition from service to success in business. Whether you’re considering entrepreneurship for the first time or are already on the path to business ownership, this show provides the tools, insights, and inspiration you need to thrive.


Hosted by U.S. Army Officers Julie Austin and Matthew Cain, we explore the unique strengths veterans bring to the entrepreneurial world, share actionable advice from experts, and feature inspiring stories of those who’ve successfully made the leap.


Tune in to transform your military experience into a foundation for innovation, resilience, and business leadership.


#DogTagsToOwnership #VeteranEntrepreneurs #MilitaryToBusiness #VeteranOwnedBusiness

© 2026 DogTags to Ownership
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  • S2:E17: From Setbacks to Success: Veteran Entrepreneurs Who Built Momentum
    Apr 28 2026

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    Summary:

    This episode highlights the power of momentum in veteran entrepreneurship. Matt and Julie recap the month of April and highlighting three incredible guest with inspiring stories from veterans like Mike Gnoffo, Lee Ettinger, and Scott Kelly. Discover how they turned setbacks into success, leveraged their platforms for impact, and continue to build community and opportunity.

    Key Topics:

    • Momentum in veteran entrepreneurship
    • Stories of overcoming setbacks
    • Leveraging platforms for impact

    Chapters:

    1. 00:00: Introduction to Dog Tags of Ownership
    2. 00:01: April Highlights and Momentum
    3. 01:48: Episode 14: Mike Gnoffo and Overcoming Setbacks
    4. 04:12: Episode 15: Lee Ettinger and Purpose Beyond the Uniform
    5. 07:39: Episode 16: Scott Kelly and Using Platforms for Impact
    6. 11:40: Transitioning to Entrepreneurship and Community Building
    7. 15:49: Military Creator Con and Future Initiatives
    8. 18:30: Forces Brands USA Launch and Closing Thoughts

    Resources:

    Exray
    Power Plus Pain Aid
    Scott Kelly - Gray Zone Advisory - https://grayzoneadvisory.com
    Military Creator Con
    Forces Brands USA





    Support the show

    Visit our website: https://www.dogtags-to-ownership.com/

    Follow us on Social Media

    Instagram/Facebook/Threads: @dogtags_to_ownership

    X: @DTO_Podcast

    TikTok: @dogtags_to_ownership

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    23 min
  • S2:E16: Navigating Veteran Transition: Insights from Scott Kelly
    Apr 21 2026

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    Summary:

    Scott Kelly, a retired army officer and founder of GrayZone Advisory and Host of At the Water's Edge Podcast. He shares his journey from military service to geopolitics consulting and veteran advocacy. Discover insights on veteran transition, entrepreneurship, and the importance of supporting the veteran community.

    Key Topics:

    • Veteran transition challenges and advice
    • Building a geopolitics consulting business
    • Supporting veteran-owned startups and businesses

    Action Items:

    • Reach out to veterans in your network for support and advice
    • Consider starting a side hustle to explore new career paths
    • Stay adaptable and open-minded during transition

    Chapters:

    1. 00:00 Introduction to Scott Kelly and His Journey
    2. 02:34 Scott's Military Experience and Transition
    3. 09:22 The Birth of At Water's Edge
    4. 13:54 Viral Moment and Its Impact
    5. 17:01 Challenges of Veteran Transition
    6. 22:46 Building a Business from the Ground Up
    7. 24:31 Navigating Business Challenges
    8. 24:55 Understanding Geopolitical Consulting
    9. 27:00 Client Acquisition Strategies
    10. 28:54 Supporting Veteran-Owned Businesses
    11. 31:12 Overcoming Personal Challenges in Business
    12. 31:27 Marketing and Outreach Strategies
    13. 33:00 Advice for Transitioning Service Members
    14. 34:07 Leveraging Podcasts for Business Growth
    15. 34:18 Future Projects and Initiatives
    16. 34:54 Book Recommendations and Final Thoughts

    Resources:
    Grayzone Advisory
    At the Water's Edge Podcast










    Support the show

    Visit our website: https://www.dogtags-to-ownership.com/

    Follow us on Social Media

    Instagram/Facebook/Threads: @dogtags_to_ownership

    X: @DTO_Podcast

    TikTok: @dogtags_to_ownership

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    40 min
  • S2:E15: How a Marine Veteran Created the First Energizing Pain Reliever
    Apr 14 2026

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    Summary:

    In this episode, Marine veteran and entrepreneur Lee Ettinger shares his journey from military service to founding Power Plus Pain Aid. Discover insights on veteran transition, entrepreneurship, product development, and overcoming challenges in the health and wellness industry.

    Key Topics:

    • Veteran transition challenges
    • Entrepreneurship and business growth
    • Product development in health industry

    Chapters:

    1. 00:00 From Military Service to Entrepreneurship
    2. 12:41 Navigating the Transition: Challenges and Growth
    3. 20:44 The Birth of Power Plus Pain Aid
    4. 26:05 The Journey of Product Development
    5. 28:19 Building a Brand: From Concept to Market
    6. 30:38 Funding and Financial Strategies for Startups
    7. 31:58 The Importance of Team and Networking
    8. 32:15 Veteran Experiences and Mental Health Awareness
    9. 34:56 The Impact of Support Groups on Veterans
    10. 39:50 Navigating Civilian Life as a Veteran
    11. 40:12 Continuous Learning and Personal Development
    12. 42:06 The Discipline of Making Your Bed: Small Wins Matter

    Resources:

    Power Plus Pain Aid Website

    Use our DogTags to Ownership Discount Code at check out: DOGTAGS15




    Support the show

    Visit our website: https://www.dogtags-to-ownership.com/

    Follow us on Social Media

    Instagram/Facebook/Threads: @dogtags_to_ownership

    X: @DTO_Podcast

    TikTok: @dogtags_to_ownership

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    45 min
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