Faris Yakob believes that attention is not merely the first step to engagement with something, but a fundamental shaper of who we are: if ‘we are what we eat’, then what we pay attention to comes to define us.

The author of ‘Paid Attention’ and co-founder of Genius Steals, he and his wife Rosie have spent the last ten years as modern nomads, consulting, speaking and writing. In this episode Adam and Faris discuss:

• How Faris’ diverse career and nomadic life has been ‘a quest for interesting’
• Why attention is part of the substance of our existence
• Why it is impossible to buy attention today …
• …And yet everyone is still competing for our attention all the time
• Strategies for earning attention in a saturated media age
• Why the ‘most interestingness’ comes in the connection of domains that are not obviously connected

Follow Faris on Linkedin: https://www.linkedin.com/in/farisyakob/

Subscribe to Faris and Rosie's substack 'Strands of Genius': https://geniussteals.substack.com/

Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/

Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.

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