“Writing isn’t just about getting words on the page, it’s about finding a way to express what your day-to-day self can’t always say out loud.” — Caroline Malloy

This episode asks you the question, do you really want to write a book? I’m joined by Caroline Malloy, a Chicago-based book coach, editor, and historian. Together, we explore what it takes to move from idea to manuscript and why not every idea needs to become a book.

Caroline explains why trying to write for “everyone” dilutes your message and how staying deeply rooted in one specific reader makes your work more powerful and widely relatable. She also unpacks a causal, page-turning narrative that keeps readers engaged.

If you feel stuck in your writing or creative work, Caroline offers practical wisdom: Sometimes the most productive thing to do is walk away. You can also shift your focus and work on different parts of a project to maintain joy and creative flow.

Whether you’re writing a book or deepening your creative practice this episode will remind you that creativity thrives when it’s supported by the right people, those who help you shape your ideas, stay accountable, and bring them to fruition.

Listen to the episode on Apple Podcasts and Spotify, or on your favorite podcast platform while you cook, clean, or create. Get the full show notes & transcript here.

xo Carla

PS: Upgrade to Action + Artistry Studio on Substack for quick-hit micro workshops, BTS Podcast, and simple tools to help you work on your creative dreams now, not someday.

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