Do Therapists Need Social Media to Get Clients? Where Clients Are Actually Finding Therapists in 2025
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Do Therapists Need Social Media to Get Clients? Where Clients Are Actually Finding Therapists in 2025
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Episode Summary:
If you’ve ever felt pressured to show up on Instagram or TikTok just to get clients — this episode is for you. In today’s conversation, Claire unpacks the myths around social media marketing and explores where therapy clients are actually finding their therapists in 2025.
Drawing on recent UK data (including the NCPS survey showing 66% of therapists get most of their new clients through directories), Claire shares a calm, reality-based perspective on what really works when it comes to private practice marketing.
You’ll learn:
- Where clients in the UK are currently searching for therapists (Google, directories, social media, and even ChatGPT)
- Why social media is often a secondary stop, not the first place clients go
- The key role of Google Business Profiles, directories, and your website in being discoverable
- How client age and demographics influence search behaviour
- How to decide whether social media is worth your time — or if your energy is better spent elsewhere
This episode is a grounded reminder that you don’t need to become an influencer to fill your private practice — you just need to be findable where your ideal clients are already looking.
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