Do Good Work copertina

Do Good Work

Do Good Work

Di: Raul Hernandez Ochoa
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Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them. We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership. Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career. Do Good Work, RaulAttribution-NonCommercial-NoDerivatives 4.0 International Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • How Phillip Berry Bootstrapped Northwind for 18 Years to Do What $500 Billion Giants Can't

    How Phillip Berry Bootstrapped Northwind for 18 Years to Do What $500 Billion Giants Can't
    Sep 22 2026

    In this episode, I sat down with Phil Berry, founder and CEO of Northwind Health, who has bootstrapped the company for nearly 18 years to over 100 people and close to $100M in revenue while taking on massive healthcare incumbents. We compare his early survival-mode years—keeping headcount lean, fearing payroll, and carrying the business himself—with his shift toward intentional growth, leadership hiring, and asking what the business is “called to do” beyond his personal identity. Phil shares how meaning emerged through employee wins and patient outcomes, shaped by his Catholic faith and a focus on human dignity, which he frames as serving “souls,” not “lives” or “belly buttons.” We also unpack why the healthcare system functions as “sick care,” why big players can’t structurally reduce costs, and how Northwind aims to scale high-touch, waste-removing, outcomes-driven care.


    01:13 Founder Mindset Shifts

    02:18 Early Hiring and Survival

    06:24 Finding Meaning in Work

    10:25 Planning Beyond Survival

    13:10 Belief and Big Bets

    14:42 Stewardship and Scaling

    20:04 Separating Identity from Business

    22:08 Is Growth Always Right

    26:46 Leading in the Tension

    30:06 Human Flourishing Thesis

    34:01 Fixing Sick Care at Scale

    39:14 Human Dignity in Healthcare

    42:49 Defining a Human Soul

    Connect with Phillip:

    • Northwind https://www.northwindhealth.com

    Personal website: https://www.phillipberry.com

    phil.berry@northwindhealth.com


    Connect with Raul:

    • Work with Raul: https://dogoodwork.io

    • Free Growth Resources: https://dogoodwork.io/resources

    • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

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    48 min
  • How to Close In on the Last 8%: The Part of Every Hard Conversation We Leave Unsaid With Bill Benjamin

    How to Close In on the Last 8%: The Part of Every Hard Conversation We Leave Unsaid With Bill Benjamin
    Sep 16 2026

    I sat down with Bill Benjamin to break down his research on the “last 8%”—the small but crucial part of a difficult conversation or decision we often hold back because it feels risky. Bill shares how the idea started with two executives, then expanded through studies of 34,000+ people, showing we leave an average of 7.56% unsaid, and why our brains treat conflict like a threat. We talk about recognizing last 8% moments through body cues and behaviors, the two pillars of high-performing teams (connection and courage), and common defaults like avoiding or “making a mess.” We also cover why psychological safety alone isn’t enough, how leaders can model curiosity and set team norms, and why these human skills matter even more as AI adoption struggles due to fear and disengagement.


    00:07 Why We Hold Back

    01:33 What the Research Shows

    02:36 Brain Science of Fear

    03:06 Last Eight Percent Moments

    03:42 Individual vs Environment

    05:03 Body Awareness Framework

    07:58 Beyond Psychological Safety

    09:53 Avoiders and Make a Mess

    11:10 Skillful Hard Conversations

    12:32 Founder Modeling and Norms

    14:50 AI Makes Humans Matter

    18:51 Disengagement and Connection

    20:09 Who Does It Best

    22:20 Bill Personal Turning Point

    24:06 Toughest Partner Moment


    Connect with Bill:

    • www.ihhp.com

    • https://www.linkedin.com/in/bill-benjamin-12b671/


    Connect with Raul:

    • Work with Raul: https://dogoodwork.io

    • Free Growth Resources: https://dogoodwork.io/resources

    • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

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    31 min
  • AI As Strategy Workshop: Work And Grow At The Speed of Your Thoughts

    AI As Strategy Workshop: Work And Grow At The Speed of Your Thoughts
    Sep 8 2026
    AI As Strategy Workshop: Work and Grow at the Speed of Your ThoughtsMost conversations about AI begin with the model. This workshop begins with the business.In this episode explores AI as a strategy question across ownership, ethics, operating design, pricing, and net new value. Raul breaks down the AI COO harness he built for Do Good Work, explains the 5 ingredients inside it, and shares practical examples of how agents support his work without taking control of the relationships or decisions that matter.Use the episode as a workshop with your team. By the end, you will have 2 questions to work through: what you wish your business could do today, and where your business model will need to evolve next.What You'll LearnWhy a good model is just a brilliant stranger, and what makes AI useful inside a real businessThe 3 parts of AI sovereignty: your data, the model, and the harness around bothHow the restaurant analogy explains orchestrators, agents, skills, hooks, memory, and rulesThe 5 ingredients every owned AI system needsWhy every product carries a belief about people, and how Raul's 9 operating values protect human flourishingWhy memory, security, compliance, and human approval have to be designed togetherThe difference between automation, augmentation, and net new value5 examples from Raul's AI COO, including daily briefings, content production, searchable business memory, relationship research, and quality controlHow AI moves value up the Service Stack toward judgment, transformation, accountability, and beliefThe 4 pricing choices in the New Value QuadrantWhy speed to value is becoming a critical measure for product and fulfillment teams2 reflection questions to help you decide where AI belongs in your businessChapters[00:00] Why I'm sharing this workshop [01:14] Work and grow at the speed of your thoughts [01:24] The goal: own your AI instead of only renting access [01:45] What the workshop will help you decide [02:10] Why I built my own AI COO [03:14] The experience that shaped what I built [03:48] AI sovereignty: data, model, and harness [04:33] Why a good model is just a brilliant stranger [05:17] The restaurant analogy for an AI harness [06:43] The 5 ingredients: agents, skills, hooks, memory, and rules [08:29] Human flourishing and the values inside the system [10:43] Why memory improves the system over time [11:08] Security, compliance, and human approval [12:04] One orchestrator with a team of specialists [14:06] What AI actually makes possible [14:38] Automation, augmentation, and net new value [19:54] Examples from inside my own AI COO [24:28] Quality loops and the chain [26:10] How AI moves value up the Service Stack [28:08] The AI pricing trap [29:40] How service business pricing is already changing [30:21] The 4 choices in the New Value Quadrant [34:46] Speed to value as a new KPI [35:31] Why the advantage window will not stay open forever [36:34] The written workshop and reflection questions [36:49] Question 1: what do you wish you could do but are not doing [38:34] Question 2: where will your business model evolve [39:37] The build manual and additional resourcesReflection Questions1. What do you wish you could do, but are not doing today?Name the bottleneck, opportunity, client outcome, product, or operating improvement you already know deserves attention. Then decide whether it is actually solvable with AI, which data and model it requires, what should live in the harness, and which decisions must stay human.2. Where will your business model evolve, or be forced to change?Review your value proposition, customer segments, channels, customer relationships, revenue structure, costs, and key partners. Look for where AI compresses an input and where that new capacity can create greater value for the people you serve.ResourcesFree Build ManualThe AI Growth Harness Manual: the open sourced architecture to build an owned AI system with your own agentMore on StrategyHow AI Will Evolve the 7 Parts of Your Consulting Business ModelOn Creating Net New ValueThe New Value Quadrant: How to Price in the Agentic EraThe Service Stack: What Remains When AI Eats Client Services
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    38 min
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