Direct Sales Done Right copertina

Direct Sales Done Right

Direct Sales Done Right

Di: Katy Ursta
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The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way.


With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy.


Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.

© 2026 Direct Sales Done Right
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  • Episode 400: What Happens When You Outgrow What You're Good At?
    Oct 15 2026

    🎙️ Episode Summary:

    In this milestone episode of the Direct Sales Done Right Podcast, Katy Ursta reflects on the lessons that come from showing up, evolving, and embracing the discomfort of change. She shares why being willing to start over, try new things, and become a beginner again is essential to continued growth—not just in business, but in life. Because sometimes, the next level of success starts with being brave enough to do things differently.

    💡 Episode Highlights & Time Stamps:

    0:44 Celebrating 400 Episodes of Growth

    2:36 The Challenge of Mastery and the Fear of Starting Over

    8:50 Embracing the Freshman Experience in Business

    15:25 Defining ‘Direct Sales Done Right’ in a New Era

    20:13 Consistency and Evolution in Sales Practices

    📌 Resources & Links Mentioned:

    • Interested in working 1:1 with Katy? Learn more here: https://katyursta.com/business-mentorship
    • Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Facebook: https://www.facebook.com/onefitfighter
    • Substack: https://substack.com/@katywritescontent
    • Website: www.katyursta.com

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

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    25 min
  • Episode 399: Part 3: I Built Two Multi-Million-Dollar Businesses. Here’s What I Got Wrong About Success
    Oct 8 2026

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right Podcast, Katy Ursta shares a candid update on what it looks like to build beyond direct sales while navigating a major season of personal and business change. This episode is about the messy middle - letting go of old systems, testing new channels, and learning how to make decisions based on revenue, energy, and long-term fit. In this episode, Katy breaks down seven clunky areas in her business, from stepping back from social media as a primary lead source to rebuilding her offer suite and rethinking who her audience is becoming.

    💡 Episode Highlights & Time Stamps:

    0:00 Navigating Change: A Personal Journey

    2:51 Evolving Beyond Direct Sales

    5:07 Clunky Business Lessons

    7:47 Reimagining Lead Generation

    10:23 The Ambition Audit

    12:55 Streamlining Offers

    16:38 Understanding Unsubscribes

    19:10 The Jekyll and Hyde of Social Media

    21:11 Finding the Right Mentor

    📌 Resources & Links Mentioned:

    • Interested in working 1:1 with Katy? Learn more here: https://katyursta.com/business-mentorship
    • Take the Ambition Audit here: https://katyursta.com/ambition-audit
    • Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Facebook: https://www.facebook.com/onefitfighter
    • Substack: https://substack.com/@katywritescontent
    • Website: www.katyursta.com

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

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    26 min
  • Episode 398: Part 2: I Built Two Multi-Million-Dollar Businesses. Here’s What I Got Wrong About Success
    Oct 1 2026

    🎙️ Episode Summary:

    What happens when the business model you built your success around no longer feels like the right fit? In this episode of the Direct Sales Done Right Podcast, Katy Ursta continues her candid conversation about building beyond direct sales, exploring the questions around identity, business model fit, energy, audience, and what it really means to make a change. Through her own experience and a real-world creator example, Katy shares what can happen when your brand becomes too closely tied to performance—and what it looks like to create space to evolve.

    💡 Episode Highlights & Time Stamps:

    1:52 The Foundational Question

    3:04 From Product Seller to Personal Brand

    7:22 Katy’s Own Transition

    8:58 Why Build Beyond Direct Sales?

    11:01 What Will You Offer and Who Will You Serve?

    13:12 How Will You Balance Both?

    13:53 Where to Market Your Offer and When to Launch

    15:44 Next Steps and Resources

    📌 Resources & Links Mentioned:

    • Take the Ambition Audit here: https://katyursta.com/ambition-audit
    • Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Facebook: https://www.facebook.com/onefitfighter
    • Substack: https://substack.com/@katywritescontent
    • Website: www.katyursta.com

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

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    18 min
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