Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Diggz. This time, we’re talking about digital products and how businesses can use them as something much bigger than another website, app or marketing channel.

From branded communities and customer portals to commerce platforms, workflow tools and niche social networks, digital products can create entirely new ways for people to experience a brand. Doug and Johnny break down what makes a digital product different from a traditional website, why REMIXED often calls them digital hubs, and how they can turn a one-way customer journey into an experience people actually have a reason to return to.

🔥 In this episode:

• What we mean when we talk about a “digital product”
• The difference between a website, native app and web app
• Why digital hubs can become an extension of the brand itself
• Using digital products to build niche communities
• Creating value without necessarily charging users
• Why a purpose-built community doesn’t need a social media algorithm
• Combining community, content, commerce and utility in one experience
• Using APIs to connect outside platforms behind a branded interface
• The advantages of controlling the experience instead of relying entirely on third-party software
• Turning a traditional marketing funnel into an ongoing cycle
• Using digital products for customers, prospects, partners and internal teams
• How automation can eliminate bottlenecks in discovery, proposals, contracts, invoicing and onboarding
• Why the right digital product starts with business goals instead of features
• When investing in a custom platform makes sense and when it probably doesn’t

💡 Whether you’re trying to build a stronger community, improve the customer experience, streamline the way your business operates or give your audience something genuinely useful, a digital product can create an entirely new touchpoint between people and your brand.

And unlike another piece of marketing designed primarily to capture someone’s attention, the right digital product can give them a reason to keep coming back.

🎧 Listen now to learn how to:

• Think beyond the traditional website
• Identify opportunities for a branded digital experience
• Turn disconnected tools and processes into a more cohesive platform
• Create more value for customers, partners and communities
• Use technology to strengthen the brand experience instead of simply adding more technology

Presented by REMIXED, the full-service branding agency.

🎶 Music by PRO.

📍 Find us at BrandShowLive.com

📱 Follow us: @BrandShowLive on all socials

👍 Like, share and subscribe for more conversations about branding, marketing, technology and the increasingly strange ways they all come together.