Today, we're joined by Geoff Livingston. Geoff helps organizations cut through AI hype and build systems that actually work, transforming both technology and teams.

Over the past three years, he has guided Fortune 500 marketing departments and major trade associations through comprehensive AI transformation, from strategy development to workforce training that delivers measurable results. His clients include AT&T, Google, PayPal, Ford, and Verizon. He's been working with AI since 2018, and his clients typically see 10+ hours of weekly productivity gains and documented workflow improvements within 30 days.

In this episode, Geoff makes the case that AI transformation is a problem of governance, not technology, and that why AI transformation projects fail almost always comes down to leadership, not the tools themselves. We also get into what frameworks guide successful AI adoption (Geoff's own Think Liquid framework from his book), and something most AI conversations skip entirely: how AI affects mental health, and what to do about it.

Geoff runs a Substack called The Buzz and is the author of Now Is Gone, a book on the people and work required for AI transformation. He's also a lifelong storyteller, father, and runner.

"Nobody's gonna give a shit whether it's AI in five years. We're just gonna care about the quality of what we're given and whether it's accurate."

~ Geoff Livingston, Founder, Generative Buzz

This episode will help you:

• Determine how to integrate AI into your marketing workflow
• Maintain your mental health while working in a space that is disrupted by AI changes
• Think through AI adoption for your company and create a successful plan for managing the people part of transformation.
• Be an AI user while actively maintaining your mental acuity and creativity

Connect with Geoff

• Visit his Substack, The Buzz
• Learn more at generativebuzz.ai

Resources
Find mentioned resources on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

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• Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

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About This Episode

Storytelling is more than a communication technique—it’s one of the most valuable soft skills a digital marketer can develop.

In this episode, we're joined by strategic storyteller and author Patti Sanchez to explore why storytelling continues to matter in an AI-driven world. From building trust with clients to communicating organizational change and presenting complex data, Patti explains how storytelling helps marketers connect with people in ways technology simply can't.

Patti Sanchez is a veteran communicator in Silicon Valley. She has worked with tech innovators like Apple, Cisco, GE, Hitachi, HP, Oracle, Salesforce, Varian, and VMware to craft narratives that spark change and fuel growth.

She is the creator of several highly rated communication training courses and two award-winning books. Her consulting firm, PattiSan Communication, equips and empowers organizations to harness the power of story to drive positive change at work and in the world.

This episode is for you if you’re curious about the following:

1. What storytelling is, why it's powerful, and how to integrate it into your digital marketing work.
2. Why writing skills are important, and how to get started improving your writing.
3. How storytelling can lead you through uncertainty — whether the data's messy, the strategy's shifting, or your own career is evolving.
4. A storytelling framework you can use today to be more effective.

If you're ready to strengthen your communication skills and discover how to become a good storyteller, this episode is packed with actionable insights you can apply to your marketing, leadership, and client relationships right away.

Connect With Patti

• Visit Patti’s website - PattiSan Communication
• Connect with Patti on LinkedIn
• Follow Patti on Instagram
• Follow Patti on Threads

Resources
Find mentioned resources on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories
• Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

ABOUT THIS EPISODE:

Today, we’re joined by Elizabeth Linder. Elizabeth is the Director of SEO at Kick Point Inc., where she supports clients and other digital marketers in understanding how SEO works, how it fits into an overall business strategy, and how to prioritize tactics that directly support their business goals.

In this episode, join us as we talk candidly about something a lot of us feel but rarely say out loud:

The anxiety of working in SEO while AI is rewriting the rules underneath us.

This isn't another episode about tools or tactics. It's about the soft skills that will outlast any change in algorithms:

• Prioritization
• Adaptability
• Developing self-learning habits
• The confidence to say "I don't know yet" without flinching

Elizabeth also shares how to build real learning habits, find the right community, and separate your professional worth from a skillset that's always evolving.

If you've felt behind on the AI conversation — or overwhelmed by how fast everything is moving — this episode is for you.

EPISODE HIGHLIGHTS:

1. Why AI change feels more job-threatening than past SEO shifts
2. Prioritization is the core skill behind strategy, learning, and communication
3. Adaptability as a daily practice when plans change midstream
4. How to reframe “I am behind” and start with foundational technical SEO
5. Trusted resources for AI search and LLM learning
6. Managing your stress from AI overwhelm through community.
7. Confidence for women in SEO and filtering out loud but inaccurate advice
8. Separating self-worth from technical skill and building a healthier work culture
9. A simple learning system using micro-goals, calendar blocks, and accountability

CONNECT WITH ELIZABETH:

• Visit the Kick Point Inc. website
• Connect with Elizabeth on LinkedIn
• Follow Elizabeth on Instagram @lizlinderseo

RESOURCES MENTIONED:

Find mentioned resources on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories
• Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!