Many people use AI the wrong way but what if you can leverage AI to power your marketing. In this episode, I share 3 ways I use AI as a marketer.

I use AI for Data Analysis, Design and Automation.

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In this episode, you’ll learn how to supercharge your email marketing using the Claude and Klaviyo MCP integration.

Sola Mathew breaks down how AI can help you create smarter data analysis and improve overall marketing performance inside Klaviyo.

3 Free Claude + Klaviyo Prompts for Your Audience

Prompt 1: Campaign Performance Analysis

Analyse this Klaviyo campaign data and explain:

• What performed well
• What underperformed
• Possible reasons why
• 3 actionable recommendations to improve future campaigns

Focus on open rate, click rate, conversion rate, revenue per recipient, and audience behaviour.

Prompt 2: Customer Segment Insights

Review this Klaviyo customer segment data and identify:• High-value customer patterns

• At-risk customers
• Potential retention opportunities
• Recommended campaigns or flows for each segment

Present the findings in a clear marketing strategy format.

Prompt 3: Email Flow Optimisation

Analyse these Klaviyo email flow metrics and identify bottlenecks, weak-performing emails, and optimisation opportunities.

Suggest:

• Subject line improvements
• Timing adjustments
• Segmentation recommendations
• Content improvements
• A/B test ideas

Prioritise changes based on potential revenue impact.

Is your Meta ROAS lying to you? Probably. We all love seeing a high Return on Ad Spend (ROAS) on our Facebook and Instagram ads, but it’s only a fraction of the bigger picture. Relying solely on the Ads Manager dashboard can actually hurt your scaling strategy.In this podcast, we break down the 5 crucial things your Meta ROAS doesn't tell you—from hidden profit margins and Customer Lifetime Value (LTV) to attribution blind spots. Stop optimising for vanity metrics and start scaling for true business profitability!Get The PLANT™ Revenue System Guide athttps://solamathew.com/plant/