Starting off season 4 of Digital Marketing Stories after a break.

On today's episode, Rich Kahn, CEO of Anura talks about Digital Ad Fraud and Why Marketers Need Third-Party Detection

From how he entered ad fraud prevention after starting an ad network in 2003 and finding no commercial fraud solution in 2004, leading him to build software that ultimately became Anura, launched as a standalone product in 2017.

They discuss why fraud and compliance are often overlooked, how networks and platforms can enable low-quality or fraudulent traffic, and a case where a major university found a DSP buy to be over 90% fraud due to KPIs being gamed.

Rich explains evolving tactics like residential proxies and why IP/user-agent-only checks cause false positives, while Anura uses extensive device fingerprinting and guarantee high accuracy.

He argues that the rise of AI helps both fraudsters and advertisers and agencies, cites large digital ad spend with significant fraud, and offers a free traffic quality audit via Anura.io or LinkedIn.

• Improve Campaign Performance With Ad Fraud Protection | Anura

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If you're a digital marketing professional, agency leader, affiliate marketer, or entrepreneur looking to scale your business, this episode is packed with actionable insights:

• Affiliate Marketing Essentials in 2026: Learn what it takes to start and scale a successful affiliate business—how to vet advertisers, select profitable offers, and avoid common payment pitfalls.
• Building a Sustainable Agency: Stas shares his blueprint for transitioning from solo affiliate marketer to leading a 20-person agency, including hiring, outsourcing, and keeping your team motivated for the long haul.
• Mastering Industry Networking: Discover why attending affiliate summits, conferences, and in-person events is non-negotiable for career growth, industry insights, exclusive deals, and forming lasting business relationships.
• The Rise of AI in Digital Marketing: Explore practical applications of AI—from content generation to campaign optimization—and learn the right way to automate agency tasks without risking ad account bans.
• Native Advertising Deep Dive: Why platforms like Taboola, Outbrain, and MGID are gaining traction, the budgets needed to succeed, and which verticals benefit most from native ads as a premium traffic source.
• Team Engagement & Retention: Understand the importance of motivation beyond money, career development paths, and how to support rising talent within your organization to reduce churn and foster innovation.

• Stas Slota | LinkedIn
• LeaderPrivate | Media Buying Agency

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In this episode of Digital Marketing Stories Jim Banks sits down with Ivan Janku for an honest chat about running an agency, surviving in the ever-changing marketing world, and the real challenges behind the scenes.

If you want a peek into what it truly takes to make it in digital marketing, you don’t want to miss this episode.

• YouTube - No BS Ads
• LinkedIn
• Instagram - No BS Ads
• Digital Rocket - Full-Stack Growth Marketing Agency

I have one small favour to ask.

Would you please follow the show wherever you listen to podcasts.

Your support helps inspire me to get more guests to come and share their stories.

Just search for Digital Marketing Stories