Hey! I'd love to hear your thoughts, send me a voice note.

From formulation and packaging to products on the shelf, Developed & Deconstructed is a raw, insider look at what it takes to build a beauty brand that actually works, scales, and innovates.

This week, Danica and Jenni cover:

Why is everyone launching tinted peptide/ceramide lip treatments?

We discuss how retailer input + peer pressure to adopt hot trends like lip balm, hair + body mists, color correctors, etc., can impact brand equity and how to balance relevant innovation with authentic brand identity.

Holiday sets, limited editions, and advent calendars

Common pitfalls with executing a holiday program + how we think about ROI + whether they make sense for every brand

Connect with us

Danica - IG @vanbeekpkg

Jenni - LinkedIn @jenniewing

Hey! I'd love to hear your thoughts, send me a voice note.

From formulation and packaging to products on the shelf, Developed & Deconstructed is a raw, insider look at what it takes to build a beauty brand that actually works, scales, and innovates.

This week, Danica and Jenni cover all things testing, from formula safety testing and all types of packaging tests to clinicals and before & after photos.

0:00 Intro

1:16 Why testing is important

4:07 Formula: Stability

8:56 Formula: Micro Challenge, aka PET

12:45 Formula: RIPT, Ocular, and Safety in Use

17:13 Packaging: Compatibility

23:11 Packaging: Functional testing

30:57 A quick tangent about Assembly Instructions and manufacturing!

34:53 Packaging: Tests you might not have thought about (legal, barcodes)

43:43 Claims: Are claims substantiation tests and clinical tests the same thing?

45:15 Claims: Consumer Perception vs. Instrumentation

49:53 Claims: Different ways to get Before & After photos

55:42 September’s Low Stakes Hot Take

1:01:20 Outro

Connect with us

Danica - IG @vanbeekpkg, vanbeekpackaging.com

Jenni - nextjendevelopment.com

Hey! I'd love to hear your thoughts, send me a voice note.

From formulation and packaging to products on the shelf, Developed & Deconstructed is a raw, insider look at what it takes to build a beauty brand that actually works, scales, and innovates.

This week, Danica and Jenni cover:

The exciting news in the US about newly-approved sunscreen filter BEMT

• Why it’s exciting, our predictions for brands that will be first to market, and compatibility watchouts for your SPF development.

The pitfalls of fill claims and transparent bottles

• Issues with test fills, creative workarounds for time savings and aesthetics, and our unexpected love of labels.

Connect with us

• Danica - IG @vanbeekpkg
• Jenni - LinkedIn @jenniewing