What happens after someone clicks—but before they take action? This is where trust is built or quietly lost.

In this episode of The Launch Lady Show, Brooke dives into the often overlooked moments between client actions: the space after someone downloads a freebie, registers for a webinar, or purchases an offer...but before they actually use it.

These in-between moments aren’t filler. They are the experience.

Through personal stories, real examples, and a practical framework, Brooke explores how clear, thoughtful communication creates safety, confidence, and connection—especially for neurodivergent brains that crave predictability and context

This episode is about leadership, care, and designing a business that actually feels good to move through—for you and your clients.

WHAT YOU’LL LEARN IN THIS EPISODE

* Why the *“in-between moments”* are so impactful to your business
* How silence after a freebie, purchase, or registration creates confusion and drop-off
* The hidden emotional labor clients do when information isn’t clear
* Why *more information does not equal overwhelm* (and when lack of clarity _is_ the overwhelm)
* How predictability builds trust and increases engagement for neurodivergent brains
* The difference between hand-holding and *intentional, white-glove client care*
* A simple *Before / During / After* framework to design a red-carpet client experience
* How communication in the in-between strengthens your identity as a leader

A SIMPLE FRAMEWORK YOU CAN USE RIGHT AWAY

Brooke shares a practical way to think about client communication:

* Before (Orientation):
Set expectations. Answer questions before they’re asked. Help clients feel prepared.
* During (Reassurance):
Normalize participation, remind them they’re in the right place, and guide what’s coming next.
* After (Integration):
Clarify next steps, access points, follow-up, and where support lives.

This isn’t about adding more noise—it’s about removing friction.


WHY THIS MATTERS
Clear communication isn’t over-explaining.
It’s consideration.
It’s leadership.
It’s care.

And for neurodivergent clients especially, clarity creates safety—and safety creates engagement.

WANT HELP DESIGNING YOUR OWN “MOMENTS BETWEEN THE CLICKS”?

If you’re realizing that your launches, freebies, or offers might be missing this layer of care—and you want support designing communication that feels aligned, human, and sustainable…


👉 Book a free clarity call with me: https://calendly.com/wearitboldly/15-minute-call-w-brooke

We’ll look at how your clients move through your world, where gaps might exist, and whether I’m the right person to help you design and launch those in-between moments with intention.

You don’t need to overhaul everything.
Sometimes the most powerful shift happens between the steps.

🎧 Listen now, and if this episode resonated, share it with another woman who’s building a business that bends with her brain—not against it.

Until next time...
keep becoming the woman who launches.

CONNECT WITH BROOKE

Instagram: https://www.instagram.com/thelaunchlady.brooke/

Facebook: https://www.facebook.com/thelaunchladybrooke

WORK WITH BROOKE

Book a free clarity call: https://calendly.com/wearitboldly/15-minute-call-w-brooke

Book a 90-Minute Launch: https://stan.store/brookethelaunchlady/p/the-90-minute-launch