Designing for Diversity : How Gojek reaches millions with it’s brand strategy
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Designing for Diversity : How Gojek reaches millions with it’s brand strategy
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In this episode, Arjita chats with Sonia, a seasoned designer who has worked in a variety of industries, including packaging, digital design, and branding. She is currently the lead brand designer at Gojek, an app that operates in Indonesia, Singapore, and other Southeast Asian countries. She speaks about: - Designing a brand for a culturally diverse audience. - Transitioning from print design and moving to the ever-changing landscape of branding. - How to account for cultural and local nuances in your brand identity. Stay Connected: Chat with us on LinkedIn Tweet along on Twitter Explore more on our Website Get connected with Sonia on LinkedIn ✨ Don't forget to like, share, and subscribe for more insightful conversations on creativity, leadership, and the journey to success!