Designing Demand: Pete Sena on Turning Story into Strategy for Scalable Growth
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Designing Demand: Pete Sena on Turning Story into Strategy for Scalable Growth
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What does it take to go from coding MySpace pages to building an eight-figure creative agency? In this episode, we sit down with Pete Sena, entrepreneur, futurist, and founder of Digital Surgeons—who now helps tech-forward businesses design demand through powerful brand strategy.
Pete breaks down how he:
Connects storytelling, systems, and strategy to drive growth
Uses brand DNA to simplify complex products for mass adoption
Built “Vulcan,” an AI-powered creative forge that scales storytelling
Transforms technical founders into powerful communicators
Helps brands go from ignored to irresistible using transformation, not features
From crafting pitch decks that raised millions, to helping Freshpet define a category, Pete shares frameworks, mindset shifts, and actionable insights any founder or marketer can use.
If you’re stuck turning your vision into a compelling brand story, or your marketing just isn’t landing, this episode is your blueprint.
Perfect for: Founders, marketers, and B2B leaders scaling in tech, SaaS, or service industries.
Pete's Links
Website / Personal Site: https://www.petesena.com/
LinkedIn Profile: https://www.linkedin.com/in/petersena
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