Celebrating its 70th anniversary this year, the IoIC is the only independent professional body solely dedicated to internal comms and, since taking on the CEO role in 2016, Jen has grown the Institute’s membership base and established its reputation as the industry voice of internal communication.

Jen is a passionate advocate for the internal comms profession while also recognising where it needs to improve.

During our chat, Jen shares her views on:

• How the changing workplace is influencing the role of internal comms.
• Whether the internal comms sector has an inferiority complex and how much is of its own making.
• The need to better understand employee behaviours and motivations to meet their needs more effectively.
• What an internal campaign needs to deliver to win at the respected Institute of Internal Comms Awards.
• The age old challenge of improving the comms skills of middle managers.
• And the biggest challenges and opportunities facing internal communicators in the next five years.

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Sam Bleazard is employer brand content producer and self-titled storyteller at the high end Piccadilly dept store and heritage brand Fortnum & Mason.

Each week Sam goes behind the scenes to chat to his Fortnum's colleagues and brings their inspiring and everyday stories to life in his regular social posts.

Sam’s stories focus less on the C-suite and more on the cooks, security guards, doormen, concierge, warehouse workers, procurement, hospitality, shop floor and customer service colleagues that help make Fortnum & Mason the national treasure it is today.

Sam is a candid guest and talks openly about the challenges, triumphs and politics of a comms career that has taken in stints in Laing O’Rourke, John Lewis, Royal Mail and the Cabinet office.

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Generative AI leader Peter Gasston shares his expert view on the latest AI tools transforming text, image, audio and video generation in this episode of the Delete Delete Engage podcast.

Peter is innovation lead at VCCP’s AI creative agency Faith, which launched last year with Virgin Media O2 as a founding client.

While AI is a hot topic for businesses, much of the corporate world still appears to be warming up to the idea of embracing generative AI, mainly because of a lack of expertise within the organisation.

Peter is applying his extensive AI knowledge to help businesses understand and use the technology to boost creative productivity and cost-effective marketing reach.

The themes covered in our chat should help you to get a better understanding of generative AI, how it’s evolving and what it might mean for you and the business you work for.

As well as sharing insight on the strengths and limitations of many of the gen AI tools on the market, he also talks about some of the creative AI innovations Faith has been developing for brands like O2.

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