What does it actually take to go from a rental property to running multiple businesses — and survive the startup phase along the way?

In this episode of the Delegated Task Podcast, host Jesse Hoss sits down with Fargo-based entrepreneur Jacob Henderson to explore the raw, unfiltered reality of building businesses from the ground up. Jacob went from a corner office in Colorado — feeling completely alone despite the mountain views — to becoming a multi-business owner in Fargo, running the Fargo Flooring Store, Dakota Stone and Tile, and a growing portfolio of real estate ventures.

Together, they unpack what it really looks like to start something from scratch, why real estate is such a common entry point for first-time entrepreneurs, and how Jacob turned those early property investments into the foundation for everything else he has built. Jacob shares the honest truth about the stress of taking on investors' money, the danger of not watching where every dollar goes, and why saying "no" to the wrong business is one of the hardest — and most important — things a startup can learn to do.

This episode also digs into the difference between pivoting and flailing, how to detach from the day-to-day and actually lead your business, and why accountability — not blame — is the thing that finally unlocks growth. Jacob's perspective on relationships, community, and the long game will resonate with anyone who has ever wondered if they are doing enough or moving fast enough.

If you are a Fargo-area business owner in the startup phase, or just thinking about taking that first leap, this episode is for you.

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Action Item: Start Tracking Your Time This Week

One of the most eye-opening things you can do as a business owner is figure out where your time is actually going. Most people dramatically underestimate how long things take — and that makes it almost impossible to price correctly, delegate effectively, or figure out what is worth doing at all.

Here is how to get started in under five minutes:

1. Download Clockify — it is free and available on your phone and desktop

2. Create a project for each major area of your business (sales, operations, client work, admin, etc.)

3. Start a timer every time you switch tasks — or log it manually at the end of the day

4. At the end of the week, review your report and ask: was the time I spent on each project actually worth it?

Once you know what your time is worth — even if you just pick a number like $100 an hour as a starting point — you will start making completely different decisions about what to do yourself and what to hand off.

It will not feel natural at first. Do it anyway. The data will surprise you.

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Connect with Jacob Henderson:

1. Fargo Flooring Store: https://www.fargoflooringstore.com

2. Dakota Stone and Tile: https://www.dakotastonetile.com

3. Store Location: 405 Main Avenue, West Fargo (behind Sandy's Donuts)

4. Jacob’s LinkedIn: https://www.linkedin.com/in/jacob-jake-henderson-440b6459/

Connect with Jesse:

1. Website: https://delegatedtask.com

2. LinkedIn: https://www.linkedin.com/in/jesse-hoss-✅-635b61276/

3. Email: info@delegatedtask.com

Thank you for listening to the show, your support means so much!

-Jesse Hoss

Why does video content matter — and what does it actually take to use it effectively as a business owner?

In this episode of the Delegated Task Podcast, host Jesse Hoss sits down with Fargo-based video and photo producer Andrew Stone to explore why video is one of the most powerful tools a business can invest in — and why so many businesses are either misusing it or avoiding it altogether.

Together, they discuss what the creative process really looks like when working with a professional content partner, why handing a camera to a burnt-out team member rarely works, and how to know if your business is actually ready to invest in video marketing. Andrew breaks down the key differences between hiring a professional and trying to handle it in-house — covering everything from expertise and gear to storytelling, editing, and managing expectations.

This episode also explores the delegation mindset, how Andrew structures his week as a solo operator, and why video is only one piece of a larger marketing puzzle. Listeners will walk away with a clearer picture of what strategic video content marketing looks like — and whether they're ready to pursue it.

If you're a Fargo-area business owner wondering whether video is worth the investment, this episode is for you.

Action Item: Turn On 4K Video on Your iPhone

One simple action you can take right after listening to this episode is to upgrade the video quality already in your pocket.

Here's how to do it in under 60 seconds:

1. Open your iPhone Settings
2. Scroll down and tap Camera
3. Tap Record Video
4. Select 4K at 30 fps (or higher)

That's it. Your phone has been recording in standard HD by default — but with one setting change, every video you shoot from here on out will be significantly higher quality. Whether you're capturing a behind-the-scenes moment, a quick testimonial, or a product shot, this small tweak makes a real difference without spending a dollar.

It won't replace a professional shoot, but it's a simple, immediate way to level up the content you're already creating.

Connect with Andrew Stone:

1. LinkedIn: https://www.linkedin.com/in/andrew-stone-867b79196/
2. Facebook: https://www.facebook.com/astonephoto111
3. Instagram: https://www.instagram.com/anstone111/
4. Website: https://andrewstonephoto.com

Connect with Jesse:

1. Website: https://delegatedtask.com
2. LinkedIn: https://www.linkedin.com/in/jesse-hoss-✅-635b61276/
3. Email: info@delegatedtask.com

Thank you for listening to the show, your support means so much!

-Jesse Hoss

Why does culture matter — especially in the early stages of building a business?

In the first episode of the Delegated Task Podcast, host Jesse Hoss sits down with leadership expert Jodee Bock to explore how organizational culture shapes everything from team engagement to long-term sustainability — even when it’s often dismissed and not prioritized properly.

Together, they discuss why founders should prioritize culture early to preserve the initial spark of a startup, how leadership must take ownership when disengagement or turnover occurs, and what it takes to sustain a healthy culture as your business grows. Jodee shares insights from her work in leadership development and introduces the four “roots” of thriving organizations: embodied conviction, empathetic connection, emergent conversation, and expansive collaboration.

This episode also explores accountability, promoting high performers into management roles, and the role of delegation in reducing burnout. Listeners will walk away with practical ways to notice how culture shows up day-to-day — and what leaders can do to take responsibility for shaping it intentionally.

If you're a Fargo-area business owner looking to build a team that’s engaged, aligned, and built to last, this episode is for you.

Action Item: Build Awareness to How the Culture You're a Part of Makes You Feel in Your Gut

One simple action you can take right after listening to this episode is to spend one full day paying attention to how you feel throughout your workday.

Grab a sheet of paper (or open the notes app on your phone) and set a recurring alarm every 1-2 hours. Each time the alarm goes off, write down:

1. How you're feeling in that exact moment
2. What you're currently doing
3. The situation or environment you're in
4. Any specific thoughts that are coming up

For example, you might notice you're sitting at your kitchen table feeling anxious — but when you pause and reflect, that anxiety might actually be tied to an upcoming project, a difficult conversation, or a task you've been putting off.

By documenting your emotional responses throughout the day, you may start to notice patterns:

1. Are certain meetings draining your energy?
2. Do specific projects create tension or avoidance?
3. Are repetitive/tedious tasks causing stress that could potentially be delegated?

This kind of reflection can reveal where friction exists in your day-to-day work — and where leadership, communication, or delegation might create more clarity and breathing room.

Before you try to change your culture, your team, or your workflow, start by noticing what’s happening internally.

1. Linkedin: https://www.linkedin.com/in/jodeebock/
2. Facebook: https://www.facebook.com/JodeeB
3. Instagram: https://www.instagram.com/jodeefromfargo/
4. Jodee's Website: https://jodeebock.com
5. Join the virtual Enlightened Leadership Lab (Mondays at 4:00 PM) at: emergentculturelabs.com/leadershiplab

Connect with Jesse:

1. Website: https://delegatedtask.com
2. Linkedin: https://www.linkedin.com/in/jesse-hoss-✅-635b61276/
3. Email: info@delegatedtask.com

Thank you for listening to the show, your support means so much!

-Jesse Hoss