Defining the Business Problem and Formulating the Research Question copertina

Defining the Business Problem and Formulating the Research Question

Defining the Business Problem and Formulating the Research Question

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Framing the right business problem is a critical first step in any successful research effort. This episode discusses how to translate vague business challenges into clear, researchable questions that guide the data-gathering process. It also emphasizes the value of asking “why” and “how” questions to uncover the root causes of customer behavior and market dynamics.

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