Deep Dive: Agentic Commerce: Who Bears the Risk

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Deep Dive: Agentic Commerce: Who Bears the Risk

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Shopping agents can now complete transactions autonomously, but contract terms quietly shift liability to consumers when things go wrong. Travel brands face a critical choice: hide behind legal disclaimers or own the agent as their brand touchpoint. – About The Invisible Concierge A five-minute morning briefing on AI, agentic search and the future of travel marketing, built for senior travel marketers who'd rather stay ahead than catch up. Every episode covers what's changing in how travellers discover, consider and book – from AI agents and agentic commerce to search visibility, audience behaviour, and what it all means for travel brands right now. Each episode is AI-generated and presented in an AI voice. The Invisible Concierge is brought to you by Propellernet ( https://www.propellernet.co.uk/ ), also home to The Digital PR Podcast. You can ask the archive anything about AI in travel here ( https://invisible-concierge-briefings.lovable.app/chat ) Check out our socials and other useful links here ( https://linktr.ee/propellernet_ )

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