In this episode of Deeds of Trust, host Steve McDonald sits down with Marc Robertz-Schwartz, founder of Red Apples Media and author of The Red Apples Way, for an insightful conversation about leadership, core values, relationships, and building a business with purpose.

Together, they explore Marc’s journey from television and advertising to entrepreneurship, the lessons he learned while building Red Apples Media, and how nine core values became the foundation for his approach to business, accountability, company culture, and client relationships. They also discuss the importance of building trust beyond the transaction, finding the balance between passion and expectations, and turning values into something that truly becomes part of an organization’s DNA.

Whether you’re a REALTOR®, business owner, leader, or simply looking for ways to grow with purpose, tune in for a thoughtful conversation about values, relationships, leadership, and what it takes to build a business that lasts.

In this special episode of Deeds of Trust, host Steve McDonald and guest host President Mark Dyer sit down with Marilyn Hottle and Glenn Tyre for an inspiring, deep-dive conversation into the roots and legacy of the REALTORS® Association of Lake & Sumter Counties.

Together, they take a look back at where it all began—sharing their personal starts in the real estate industry, their journeys within RALSC, the pivotal role of women in shaping our profession, the historic board mergers that unified our region, and how our local market has transformed over time.

Whether you're a long-standing member or new to the industry, tune in for a unique look at the history, leaders, and milestones that built our association into what it is today.

In this episode of Deeds of Trust, we sit down with Tiffany Whitley, REALTOR® and Interior Designer, to explore the unique intersection of design and real estate. Tiffany shares her journey from studying at the New York Institute of Art & Design to building a successful career that combines her passion for creating beautiful spaces with helping clients achieve their real estate goals.

Throughout the conversation, Tiffany discusses how her background in interior design influences her approach as a REALTOR®, the role presentation and staging play in today's market, and the value of understanding both the aesthetic and practical aspects of a home. She also shares insights into building a personal brand, establishing credibility in a competitive industry, and adapting to the evolving needs of clients.

From her early education and career experiences to the lessons she's learned along the way, Tiffany offers valuable perspectives for REALTORS®, aspiring entrepreneurs, and anyone interested in the connection between design, branding, and real estate success.

Tune in for an engaging conversation about creativity, business, and the skills that help turn houses into homes—and clients into lifelong advocates.