In this episode of the Big Hitters podcast, Andrew Hathaway speaks with Jonathan Whistman, tech innovator and founder of Who Hire, who uses AI and behavioral science to revolutionize staffing across industries. He unpacks how traditional staffing methods fall short, especially in high-demand trades like HVAC, plumbing, and roofing. Jonathan shares his innovative platform that's transforming recruitment by predicting human performance using advanced algorithms, deep psychographic analysis, and machine learning. Imagine knowing in advance who will thrive in your business - and who to screen out early. That's the power of data-driven hiring in action.

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🤝 Thank you to Jonathan Keim of 360 Commercial Roofing. 360 Commercial Roofing is a growth partner network for the roofing industry that helps contractors and companies build trust, visibility, and engagement through collaborative resources and loyalty-building tools.

Website: https://www.choiceroofcontractors.com/

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🤝 Thank you to Michael J. Fox of Corberry Digital Marketing. Corberry Digital Marketing helps home service businesses dominate their local markets by providing high-quality leads, smart follow-up systems, and strategic positioning.

Website: https://corberry.com/

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🤝 Thank you to Paul Maskill of Blue Collar Business Advisors. Blue Collar Business Advisors helps home service business owners create consistent, positive cash flow through fractional CFO services.

Website: https://thebluecollaradvisors.com/

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🤝 Thank you to Silas Lagoy of Forgemark LLC. Forgemark LLC is a fractional family office financial planning company that specializes in merging real estate, business, and finance to create holistic wealth management plans for its clients.

Website: https://forgemarkprivatewealth.com/

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🤝 Thank you to Michael Rutkowski of Rutkowski Law Firm. Rutkowski Law Firm helps Michigan business owners protect their personal and business assets by designing and implementing comprehensive estate and asset protection plans.

Website: https://rutkowskilawfirm.com/

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🤝 Thank you to Joe Work of 10xnerds. 10xnerds saves business owners cash by analyzing their outgoing expenses, trimming the expense fat, and optimizing the cash flow.

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🤝 Thank you to Brian Dukes of Exitwise. Exitwise is a full-service M&A advisory firm that helps business owners sell their companies for more money.

Website: https://www.exitwise.com

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Connect on LinkedIn: https://www.linkedin.com/in/brdukes/

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