Decoding AI for Marketing copertina

Decoding AI for Marketing

Decoding AI for Marketing

Di: Greg Stuart Rex Briggs
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A proposito di questo titolo

 Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks. Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.2023 - MMA Global Economia Marketing Marketing e vendite
Episodi
  • Your AI Strategy Is Only as Good as Your Data Layer

    Your AI Strategy Is Only as Good as Your Data Layer
    Feb 24 2026

    Jeff Lunsford, CEO of Tealium, says that as enterprises rush to deploy agentic AI, batch processing and siloed systems won’t cut it: AI strategy lives or dies on the quality — and speed — of your data. In this episode, we explore what a true real-time data layer looks like, why most companies are underutilizing their marketing tech, and how brands must prepare for a world where AI agents — not humans — are initiating customer interactions. From identity tokens and authentication to agent-to-agent negotiation, we look at what’s coming next and what that means for marketers.

    For Additional Reading:

    Tealium achieves AWS Generative AI Competency, advancing enterprise AI at scale: https://www.globenewswire.com/news-release/2026/02/17/3239448/0/en/Tealium-achieves-AWS-Generative-AI-Competency-advancing-enterprise-AI-at-scale.html

    Tealium Adds AI Features for Real-Time Customer Engagement: https://www.cmswire.com/customer-data-platforms/tealium-adds-ai-features-for-real-time-customer-engagement/

    The secret to happy customers is… your data layer: https://martech.org/the-secret-to-happy-customers-is-your-data-layer/

    More about Jeff: https://www.linkedin.com/in/jefflunsford/

    Listen on your favorite podcast app: https://pod.link/1715735755
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    40 min
  • Why Rule-Based Marketing Is Breaking

    Why Rule-Based Marketing Is Breaking
    Feb 10 2026

    Konrad Feldman, co-founder and CEO of Quantcast, explains the shift from rule-based “expert systems” to goal-driven, autonomous AI, the evolution of DSPs, the hidden limits of “AI-washed” platforms, and why measurement—not targeting—is the biggest bottleneck holding marketing back. Drawing on three decades of experience in neural networks, machine learning, and programmatic advertising, he shares where he thinks digital advertising is going next.

    For Further Reading:

    Konrad Feldman on AI Trends: https://marketech-apac.com/expert-up-close-quantcast-ceo-konrad-feldman-on-ai-trends-and-how-marketers-can-leverage-them-for-success/

    Why the CEO of Quantcast is Betting on Personalized AI: https://bigthink.com/business/how-ai-will-impact-marketing/

    More about Konrad: https://www.linkedin.com/in/konrad-feldman-555132/

    Listen on your favorite podcast app: https://pod.link/1715735755
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    40 min
  • The Next Evolution of AI, Search, and Advertising

    The Next Evolution of AI, Search, and Advertising
    Jan 27 2026

    Michael Walrath, Chairman and CEO of Yext, says today’s AI is fundamentally rewriting the rules of search, discovery, and brand visibility. Drawing on his extensive ad tech experience at DoubleClick, Yahoo, Moat, and now Yext, Walrath explains why AI-powered search is so much more powerful than traditional search—and why many current assumptions about GEO, SEO, and advertising are headed for a fast reckoning. Expanding on our episode with Bill Gross, Walrath also argues that inserting ads into AI experiences is the wrong answer, clicks are disappearing, and the future of AI marketing will look more like structured data and affiliate-style value exchange than traditional advertising.

    Yext CEO on Search in the Age of AI: https://www.barrons.com/video/yext-ceo-on-search-in-the-age-of-ai/F798C382-AB67-47FD-AA54-4BEA89F5F38F

    Yext’s Visibility Brief on Brand Visibility in AI Search: https://martech.org/yexts-visibility-brief-your-guide-to-brand-visibility-in-ai-search/

    Listen on your favorite podcast app: https://pod.link/1715735755
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    37 min
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