Dean Robertson is a fitness coach and business owner based in Edinburgh. He runs Elysium and CrossFit Edinburgh, an 11,000-square-foot facility in the heart of the city. Dean has been in the fitness industry for 19 years and holds a master's degree in strength and conditioning from Edinburgh University.

Timestamps:

00:01:16 - Introduction and what Dean does beyond personal training

00:03:10 - Dean's background, business overview, and owning Elysium and CrossFit Edinburgh

00:04:08 - Educational journey through Edinburgh College, Napier University, and master's degree

00:05:03 - The deeper role of personal trainers and handling vulnerable conversations with clients

00:06:29 - Using strength training as a vehicle for mental resilience and life improvement

00:07:53 - Finding what makes people tick and helping fitness become a passion rather than a task

00:08:46 - Arnold Schwarzenegger's perspective on training and the transformative power of exercise

01:48:03 - Creating a workplace culture where employees genuinely enjoy what they do

01:48:43 - Reflections on people who hate their jobs and the importance of finding fulfillment

01:49:31 - Future plans for the business and small victories ("greenlights")

01:50:32 - Inspiration from his nephew with cystic fibrosis and maintaining gratitude

01:51:47 - Final thoughts on authenticity, being yourself, and enjoying every day

Links:

Dean's Instagram: https://www.instagram.com/iamelysium/?hl=en

CrossFit Edinburgh: https://crossfit-edinburgh.com/

Elysium Fitness Edinburgh: https://elysium-edinburgh.com/

Thank you for listening.