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David Senra

David Senra

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Conversations with the greatest living founders.© 2025 Senra Show LLC Economia
  • Tobi Lütke, Shopify
    Jan 18 2026
    Tobi Lütke is the co-founder of Shopify, where he has served as the company's CEO since 2008. Under his leadership, Shopify grew from an online snowboard shop in Ottawa, Canada in 2004 to the world's leading e-commerce platform, powering over 4 million merchants in more than 175 countries. The company went public in 2015 at a $1.27 billion valuation and has since grown to a market capitalization exceeding $200 billion. After dropping out of school following the tenth grade in Germany, Lütke completed an apprenticeship in computer programming at the Koblenzer Carl-Benz-School. He moved to Canada in 2002 and launched Snowdevil, an online snowboard shop, in 2004 with Scott Lake and Daniel Weinand. Frustrated with existing e-commerce solutions, Lütke built his own platform using Ruby on Rails, which became Shopify in 2006. He became known for pioneering accessible e-commerce tools, contributing to the Ruby on Rails open-source community, and championing the idea that entrepreneurship should be available to everyone. His accomplishments include building Shopify into one of Canada's most valuable companies, being named "CEO of the Year" by The Globe and Mail in 2014, receiving Canada's Meritorious Service Cross in 2018 for his contributions to the technology industry, launching Shopify's Sustainability Fund in 2019 to invest in climate solutions, co-founding the Thistledown Foundation with his wife Fiona McKean to support healthcare and environmental causes, and serving on Coinbase's board of directors since 2022. Episode show notes: https://www.davidsenra.com/episode/tobi-lutke Survey: https://forms.scicommedia.com/t/mw83tpmsRzus Made possible by Ramp: ⁠https://ramp.com Eight Sleep: https://eightsleep.com/senra Function Health: https://functionhealth.com/senra Chapters (00:00:00) Companies as Social Technology (00:05:27) The Value of Reading Books: Cheat Codes for Life (00:07:28) Post-IPO Crisis: Cosplaying as a CEO (00:07:54) Competition vs Rivalry: The Power of Healthy Competition (00:16:02) COVID as a Turning Point: Rebuilding the Executive Team (00:18:21) Hiring Founders: Building a Team of High-Agency People (00:26:49) Shopify OS: Engineering the Company from First Principles (00:36:48) Compensation Innovation: Giving Employees Full Agency (00:40:41) The Psychology of Identity and Affirmations (00:48:43) Differentiation Over Perfection: Making It Your Own (00:50:31) Context Podcast: Documenting Decision-Making (01:26:36) The IPO Decision: Going Against Silicon Valley Orthodoxy (01:35:08) Building a Company Worth Working For (01:41:50) Hiring for Spikiness: Finding Non-Conformists (01:48:28) Office Design Philosophy: Creating Space for Excellence (01:58:54) Video Games as Business Training: StarCraft Lessons (02:07:06) AI Revolution: 2026 and Beyond (02:11:44) Focus on Craft: The Unquantifiable Elements of Excellence (02:21:08) Survivorship Bias: The Importance of Entrepreneurial Exposure (02:23:22) Closing Learn more about your ad choices. Visit megaphone.fm/adchoices
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    2 ore e 24 min
  • John Mackey, Whole Foods Market | David Senra
    Jan 4 2026
    John Mackey is the co-founder of Whole Foods Market, where he also served as the company's CEO for 44 years (1980–2022). More recently, Mackey is the co-founder of Love.Life, a wellness company focused on a holistic approach to health. He is an entrepreneur, author and advocate for conscious capitalism who spent over four decades building the natural foods industry. Under his leadership, Whole Foods grew from a single store in Austin, Texas, in 1980 to the world's largest natural and organic foods retailer, with over 500 stores across North America and the United Kingdom before its acquisition by Amazon in 2017 for $13.7 billion. After dropping out of the University of Texas at Austin, Mackey opened SaferWay Natural Foods in 1978 with Renee Lawson Hardy. He merged SaferWay with Clarksville Natural Grocery in 1980 to create Whole Foods Market. He became known for pioneering high-quality natural foods retail, championing stakeholder-oriented business philosophy and popularizing the concept of conscious capitalism. His accomplishments include building Whole Foods into a Fortune 500 company, co-founding the Conscious Capitalism movement with Raj Sisodia, serving as CEO of Whole Foods for 44 years until his retirement in 2022, co-authoring "Conscious Capitalism: Liberating the Heroic Spirit of Business" in 2013 and "The Whole Foods Diet" in 2017 and launching Love.Life in 2023 to focus on longevity and integrative medicine. Episode show notes: https://www.davidsenra.com/episode/john-mackey Made possible by Ramp: ⁠https://ramp.com Function Health: https://functionhealth.com/senra Eight Sleep: https://eightsleep.com/senra Chapters (00:00:00) Fanatical Entrepreneurs: Why Work Feels Like Play (00:02:18) The Missionary vs. Mercenary Co-Founder Conflict (00:06:16) The Shirtless Hitchhiking Hippie and Johnny Rockefeller (00:08:12) Entrepreneur Confidence: Solving Puzzles and Cracking the Code (00:10:19) Flying Under the Radar: How Supermarkets Ignored Whole Foods (00:10:52) Venture Capitalists Are Hitchhikers With Credit Cards (00:14:03) Builder Entrepreneurs vs. Serial Entrepreneurs (00:16:31) Time Is the Only Filter I Trust (00:20:52) How Walmart Accidentally Fueled Whole Foods' Success (00:24:01) The Jaw-Drop Effect: When Customers First Walked In (00:27:17) Growth Through Acquisition: Building Geographic Platforms (00:29:19) Secret Allies: The Natural Foods Network (00:33:17) Mrs. Gooch's and the Revelation of Scale (00:34:52) Missionaries Sharing Financial Statements and Building Friendships (00:38:10) Never Competing Head-On With Friends (00:41:22) Going Public and Creating Liquidity for the Network (00:42:00) Continuous Learning: The Michael Dell Principle (00:44:10) Steve Jobs and Spotting Markets With Second-Rate Products (00:46:50) The Joy of Watching Team Members Become Millionaires (00:48:09) Capitalism: The Greatest Thing Humans Ever Invented (00:55:59) Cult Brands Are Built by Evangelists (00:58:01) Passion Is Infectious: The Reality Distortion Field (01:00:08) From Busboy to CEO: The Resume of an Entrepreneur (01:02:57) Learning From Near-Death Experiences (01:04:05) Money Means Freedom: Early Work Ethic (01:05:25) Shoe Dog as the Benchmark: Belief Is Irresistible (01:09:16) Documenting Time: Why Chronology Matters in Memoirs (01:11:14) Rockefeller, Bezos, and Musk: The Master Strategists (01:14:39) Using Doubt as Fuel: The Slow Burn of Proving People Wrong (01:20:04) Daniel Ek and Having No Ceilings (01:23:09) How His Father Shaped His Ambition (01:25:52) Firing His Father From the Board: The Hardest Decision (01:28:01) His Mother's Deathbed Wish and Lasting Regret (01:34:47) The Ceremony of Forgiveness (01:36:17) MDMA Therapy and Breathwork: Accessing Deeper Consciousness (01:38:54) The Entrepreneurial Journey as a Spiritual Journey (01:40:45) Conclusion Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 ora e 41 min
  • Patrick O'Shaughnessy, Colossus & Positive Sum | David Senra
    Dec 21 2025
    Patrick O'Shaughnessy is the Chairman Emeritus of O'Shaughnessy Asset Management, the founder of Colossus, and the founder and CEO of Positive Sum. He is an investor, author, and podcaster who has devoted his career to understanding the world's best investors and entrepreneurs. Under his leadership, Colossus has become one of the largest investing-focused podcast networks in the world, producing shows including the flagship Invest Like the Best, which he hosts. At Positive Sum, he invests in early-stage companies creating and reinventing categories, with portfolio companies including Tegus, ID.me, Etched, and Vanta. After starting as an intern at his father's quantitative asset management firm in 2008, O'Shaughnessy became CEO in 2018. He became known for his deep research into factor-based investing, his quantitative approach to stock selection, and his ability to communicate complex investment ideas to a broad audience. His accomplishments include growing OSAM into a leading custom indexing platform before its acquisition by Franklin Templeton in 2021, launching Invest Like the Best in 2016 which was named among The Wall Street Journal's "5 Investment Podcasts You Should Listen To," founding Colossus in 2020 to build a media platform around his vision of learning in public, and authoring “Millennial Money: How Young Investors Can Build a Fortune in 2014.” Episode show notes: https://www.davidsenra.com/episode/patrick-oshaughnessy Survey: https://forms.scicommedia.com/t/mw83tpmsRzus Made possible by Ramp: ⁠https://ramp.com⁠ HubSpot: ⁠https://hubspot.com⁠ Eight Sleep: https://eightsleep.com/senra Chapters (00:00:00) The Joy of Championing Undiscovered Talent (00:02:21) How One Tweet Changed David’s Life (00:05:07) The Upanishads Passage That Shaped Patrick’s Worldview (00:08:34) Growth Without Goals Philosophy (00:10:40) Why Media and Investing Are the Same Thing (00:28:41) The Search for True Understanding Through Biography (00:31:04) The Daniel Ek Dinner That Launched This Podcast (00:34:28) Making Your Own Recipe From the Ingredients of Great Lives (00:39:11) The Privilege of a Lifetime Is Being Who You Are (00:48:25) Bruce Springsteen’s Battle With Depression and Self-Worth (00:53:21) Clean Fuel vs Dirty Fuel: The Source of Your Ambition (00:57:03) Professional Learners: The Unfair Advantage of Podcasting (01:00:18) Relationships Run the World (01:06:30) The Origin Story of Invest Like the Best (01:08:05) Building Colossus: Why Start a Magazine in 2025 (01:14:01) People Are More Interested in People Than Anything Else (01:17:32) Finding Jeremy Stern and Hiring Through Output (01:23:40) Learn, Build, Share, Repeat (01:30:07) The Daisy Chain: How Reading Books Led to Everything (01:30:32) Red on the Color Wheel: Sam Hinkie’s Observation (01:37:13) Finding Your Superpower and Becoming More Yourself (01:42:57) Repetition Doesn’t Spoil the Prayer: Teaching as Leadership (01:46:02) Life’s Work: A Lifelong Quest to Build Something for Others (01:49:51) The Ten Roles Game and What Matters Most (01:57:03) Husband, Father, Grandfather: The Roles That Endure (01:59:48) The Kindest Thing: Tim O’Shaughnessy and Meeting Lauren (02:05:11) Conclusion Learn more about your ad choices. Visit megaphone.fm/adchoices
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    2 ore e 6 min
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