Data-Driven Vibes: Storytelling & Social Strategy with Ryan Overton & RB McKeon
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Data-Driven Vibes: Storytelling & Social Strategy with Ryan Overton & RB McKeon
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"You've cracked the code on how to have data-driven vibes."
How does a state DOT rack up 18 million views on a Bigfoot webcam post, and back it up with real strategy instead of just luck? Ryan Overton (Director of Communications) and RB McKeon (Northwest Region Communications Manager) at Washington State Department of Transportation join Mandy and Trish to break down how good comms work actually happens: gut instinct first, data second.
What we get into:- The vibes-to-data pipeline: how WashDOT turns playful, viral-minded posts into decisions backed by real numbers- First responders you don't see: why maintenance crews deserve the same respect as fire and EMS- The tyranny of the urgent: what it costs to run comms for an entire state's roads- From news desk to DOT: Ryan's path from weather anchor to Director of Communications
Show notes & resources: between2cones.com