Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023).

Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as possible. As a result, Rodriguez has refined an approach that relies on emotion to bring alive stories where customers are front and center in how the brand’s offerings can empower them.

Miri Rodriguez is a Senior Storytelling for Health & Public Sector Industries at Microsoft. With her own separate consulting firm, she has also done moonlighting work for clients ranging from Adobe, Discover and Walmart to McKesson.

Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.

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Today I talked to Jennifer Moss about her new book The Burnout Epidemic: The Rise of Chronic Stress and How We Can Fix It (HBRP, 2021).

Workplace burnout is such an urgent issue that up to 700,000 people are believed to have died primarily due to workload stress – and yet many company leaders remain in denial. Their stance is that self-care will provide the solution when, in fact, it’s the workplace eco-system in which these victims are operating that so often drives their unfair fate. From workloads to a perceived lack of control over one’s job, to poor work relationships and a pervasive sense of injustice on the job, burnout can be driven by many factors. The solution, however, is relatively straightforward as suggested by Jennifer Moss in this interview. Leaders need to get out of their corner offices and talk to employees, learn what they’re dealing with and what the impediments are to being happier and more productive at work. If they do so, the rewards are immense both personally and financially as studies show that a truly healthy work environment can lift ROI by 20% or more.

Jennifer Moss is an award-winning Canadian journalist, author, and international speaker. Her articles have appeared in HuffPost, Forbes, Fortune, and elsewhere.

Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.

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Today I talked to Yael Schonbrun about her book Work, Parent, Thrive: 12 Science-Backed Strategies to Ditch Guilt, Manage Overwhelm, and Grow Connection (Shambhala, 2022).

The positive psychology movement and Buddhism have more than a little in common, as confirmed by Yael Schonbrun during this discussion of how to find synergy and richness in what might seem at times to be the utterly conflicting roles we play in life. Underlying this book’s twelve strategies is ACT (Acceptance and Commitment Therapy) with its emphasis on being in the moment, practicing acceptance, and diffusing (or unhooking) from perspectives that might be holding us back. Also of note in this discussion is the interplay between two core ingredients of happiness: meaningfulness and pleasure. To leverage those two ingredients while finding a way to move through learned helplessness (also known as emotional gridlock), listen is as Schonbrun offers advice derived from not only her academic readings but her real-life experiences with his patients, kids, larger family and friends alike.

Yael Schonbrun is a clinical psychologist who specializes in treating relationships. She is also a cohost of the podcast Psychologists off the Clock, an assistant professor at Brown University, and a parent of three children.

Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.

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Behavioral science recognizes that human beings aren’t so much pro-active decision-makers as they are people seeking to take short-cuts and operate in default mode to save mental energy. This book covers a range of behavioral science principles and biases, applied in this case in terms of six emotional markets: a desire for Self-Expression, Exploration, Interpersonal (relationships), dedication to Causes and Nurturing, while also seeking Affirmation.

In Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses (Kogan Page, 2022), Nancy Harhut takes on the challenge of illustrating in each case one or two behavioral science principles that may fit best, providing examples to flesh out her rationale. Finally, the episode ends with an example of just how important Autonomy is as a human desire, as illustrated by what happened in an experiment involving an assisted living facility in Colorado. Tune in to learn what this experiment discovered!

Nancy Harhut is Co-Founder and Chief Creative Officer at HBT Marketing, whose clients have included H&R Block, AARP, Four Seasons and TransAmerica. Prior to those roles, she served in senior creative positions at advertising agencies within the IPG and Publis networks. She’s been recognized as an Online Marketing Institute Top 40 Digital Strategist and Ad Club Top 100 Creative Influencer.

Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.

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Today I talked to Charlotte Fox Weber about her book Tell Me What You Want: A Therapist and Her Clients Explore Our 12 Deepest Desires (Atria Book, 2023).

What we often want most is what we shouldn’t want or at least don’t dare admit to wanting. That’s but one point Charlotte Fox Weber is keen on exploring. Aren’t we always (especially in therapy, perhaps) like little kids still, playing games of (emotional) hide-and-seek? We long for attention, for ego gratification but also know it’s not “polite” to admit as much. This episode touches on a variety of topics, from a client named Alice who longs for the “darkness” that she finds more real than health, to at the end an exploration of Prince Harry’s travails with the Royal Family. In between, the episode touches on Weber’s favorite term from the book’s glossary: Sufferiority, a sense of pride and exceptionalism mixed with feelings of shame and inadequacy. Few guests are as free-form and intriguing as this one.

Charlotte Fox Weber is a psychotherapist and writer. She cofounded Examined Life and was the founding head of the School of Life Psychotherapy. She grew up in Connecticut and Paris and now lives in London with her husband and two young children.

Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.

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In some ways, Hackman’s Emotional Labor: The Invisible Work Shaping Our Lives and How to Claim Our Power (Flatiron Books, 2023) serves as a natural update to Arlie Hochschild’s classic, The Managed Heart. After all, in public life it’s most often the women members of the service economy—in retail, in nursing, teaching, and elsewhere—who are asked to exercise emotional skills that often go undervalued and, therefore, also under-compensated. Hackman goes further, however, by also exploring the private realm where men rarely help to fully join in to aid the household, whether in the form of childrearing, aid to ailing parents, and the marriage itself. As Hackman adroitly points out, the situation becomes even worse for black households because 50% of black women have a loved one who is incarcerated. This episode also naturally turns to how men could and should get out of the “man box” of an emotionally destitute existence that is harming themselves and those around them.

Rose Hackman is a British journalist who grew up largely in Belgium and now lives in Detroit. For The Guardian, she writes on issues involving gender, race, labor, policing, housing and the environment, with an eye to historically entrenches injustices.

Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.

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Today I talked to Mark Staff Brandl about his new book A Philosophy of Visual Metaphor in Contemporary Art (Bloomsbury, 2023).

Brandl is an artist and art historian with a PhD from the University of Zurich. He is an Associate Professor of Art History Emeritus at the Art Academy of Liechtenstein and Higher Professional College for Art in St. Gallen, Switzerland. His work has been shown in galleries and museums in America, Europe, Egypt and elsewhere.

Brandl is by his own admission an iconoclast, and somebody who mixes philosophical discourse with more polemical “rants” in advocating for creativity. For instance, as addressed in this episode Brandl does not hesitate to find fault with contemporary artists who take the “cheap out” of relying (too much) on irony, instead of sparking hope; and likewise with collectors of art who often function merely as speculators. Brandl’s approach honors Lakoff and Johnson’s seminar book, Metaphors We Live By, while applying their approach to the visual arts. A notable example is that for Brandl the artist Van Gogh can be thought of in terms of a passionate flame (the metaphor being, passion is hot), with cypress trees that can appear like candles in the way they’ve been painted. To understand how form and content intertwine in art, this episode offers a good jumping off point.

Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.

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Today I talked to Adam Kingl about his new book Sparking Success: Why Every Leader Needs to Develop a Creative Mindset (Kogan Page, 2023).

Most or, indeed, basically all of us start out being highly creative kids filled with wonderment, only to often have that spark “knocked out” of us by the straight jacket of the status quo. This guest aims to change that scenario by drawing on his theater and general, artistic background. The bulk of this episode explores a variety of exercises to stimulate innovation and empathy. For instance, why not host a failure party to generate learnings as well as recognition that, of course, not every new initiative will succeed? Likewise, how about imagining if, say, a Salvador Dali or Jackson Pollack was in charge of product development or next your ad campaign; what might it look like then? From the marketplace to the workplace, Kingl takes us on a journey to . . . what might be, if we only dare.

Adam Kingl is a speaker, educator, advisor and author who is an expert on leadership, creativity, innovation and adaptability. He’s an adjunct faculty member at the UCL School of Management and at Hult International Business School. He’s also an instructor at the University of Cambridge, and at institutions of higher learning in Sweden and Ireland.

Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.

Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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