Starting a small business is such a juggle! You want a cohesive look without spending insane amounts of time or money. Here's a suggestion - start with a single colour!

A the biggest brands have a single standout colour with which we associate them, and there isn't any reason we little guys can't use this as a jumping off point.

Listen to this episode where I explore the benefits of a Single Signature Colour strategy.

MENTIONED

Download: Colour Kickstarter Freebie

EPISODE PAGE

View transcript: Start with a Single Signature Colour

Confused between the different image formats and which one to use where, and why you do actually need various different formats for your logo?

In this short episode I'll take a look at .eps, .jpg, .png and .svg extensions and explain where each format originated, what it's good for and where to use it.

The Checklist referred to in this episode can be downloaded on the link below.

LINKS

Download: ⁠Checklist

EPISODE PAGE

View transcript: Logo Formats Explained

Welcome to The Design Helpline, the podcast that helps turn your business ideas into a real live brand.

Whether you're just starting out, feeling behind on tech, or lack confidence in your creative muscle, The Design Helpline is where you’ll find practical tips, straightforward answers, and proven strategies to help you win with your business.

I'm Linda Fitzpatrick, and I'm here to help you Style your Brand.