Customers Don't Buy, They Hire - Bill Flynn copertina

Customers Don't Buy, They Hire - Bill Flynn

Customers Don't Buy, They Hire - Bill Flynn

Ascolta gratuitamente

Vedi i dettagli del titolo

Offerte di stagione | 0,99 €/mese per i primi 3 mesi

A seguire 9,99 €/mese – si applicano condizioni. Puoi disdire mensilmente.
"People do not buy products and services from you. They hire them to get a certain job or set of jobs done for them." It's the idea at the center of how Bill Flynn now teaches CEOs to sell.In Part 1, Bill and Pol Cousineau dig into why most companies sell on the supply side while their customers buy on the demand side. Bill explains how studying decision science took him from struggling in his first sales job to being the number one or two salesperson everywhere he went, what a dining room table taught one condo developer about why people don't buy, and how to interview customers so they tell you things they didn't know they knew. They close on the three things thriving businesses get right, and why cash should be your primary financial metric.In this episode, you'll hear:How Bill built a solo advisory business he works about 30 days a yearWhy he chose Scaling Up over EOS, and why selling takes both competence and confidenceHow studying decision-making turned his sales results aroundJobs to Be Done and Demand Side Sales 101: why customers hire products instead of buying themThe functional, social, and emotional reasons behind every purchaseHow to interview customers like an investigative journalistThe three things thriving businesses get right: teams, systems, and cashChapters:00:00 - Coming Up and Intro03:43 - A One-Person Business Built Around 100 Days a Year07:12 - Choosing an Expertise: Scaling Up vs. EOS10:33 - Competence, Confidence, and Learning to Sell17:58 - Jobs to Be Done: Why Customers Hire You22:25 - Applying Jobs to Be Done to Training25:37 - Turning Customer Needs Into Your Message31:59 - Customer Discovery and Designing for What They Want38:29 - Fewer Features, Fewer Bonuses, Clearer Language41:36 - Bending the Curve: Why Most Businesses Struggle48:51 - Getting Better and Aiming for a Million LivesAbout Bill FlynnBill Flynn is the founder of Catalyst Growth Advisors and an executive coach, speaker, and advisor to CEOs of scaling companies. He teaches management science to CEOs and their leadership teams so they can take the guesswork out of growth. Bill brings more than 30 years of operating experience as an eight-time VP of sales, two-time CMO, and general manager of a $100 million-plus division, across 10 startups, two IPOs, and seven acquisitions. He is a member of Marshall Goldsmith's MG100 coaching community, and his writing has appeared in Harvard Business Review, Training Magazine, and ATD. He is the author of Further Faster and is based in Greater Boston.Bill's new book, The Hero Trap, comes out in October 2026. Like Further Faster, it centers on his core idea: great leaders build organizations that make their own indispensability unnecessary.Check out The Hero Trap book written by Bill Flynn: https://catalystgrowthadvisors.com/the-hero-trap/ Connect with Bill:Website: https://catalystgrowthadvisors.com/LinkedIn: https://www.linkedin.com/in/billflynnpublicWant to be a guest on Mind Of All Trades? Apply here: https://mindofalltrades.com/podcast-applicationFollow Mind Of All Trades:YouTube: https://www.youtube.com/@MindofAllTradesSpotify: https://open.spotify.com/show/4MixC1mfhhUVIOFO1mywUcApple Podcasts: https://podcasts.apple.com/us/podcast/mind-of-all-trades/id6807196830Instagram: https://www.instagram.com/mindofalltrades/Amazon Music: https://music.amazon.com/podcasts/32ce7fa4-4473-4c53-9256-7fca60e47331/mind-of-all-tradesLinkedIn: https://www.linkedin.com/company/mind-of-all-trades/Theme music by Breakmaster Cylinder.
adbl_web_anon_alc_button_suppression_t1
Ancora nessuna recensione