Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing copertina

Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing

Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing

Di: Fexingo
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A proposito di questo titolo
 Every customer interaction is a thread in a larger narrative. Lucas and Luna examine how brands map the journey from first click to final loyalty, using real examples like Warby Parker's home-try-on funnel and Spotify's personalized onboarding. They discuss where touchpoints break, how attribution models mislead, and why the journey rarely follows the neat flowchart. Lucas traces a B2B buyer's path through six-stage nurture sequences; Luna challenges whether 'omni-channel' is achievable or just a costly myth. They break down Net Promoter Score versus Customer Effort Score, and debate whether reducing friction always boosts retention. This show is for marketers who want to design journeys—not just measure them. What happens when your customer's map doesn't match your intention? #CustomerJourney #Touchpoints #MultiChannelMarketing #Marketing #CX #CustomerExperience #FunnelOptimization #Attribution #NPS #CES #OmniChannel #WarbyParker #Spotify #B2BMarketing #Retention #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economia
Episodi
  • How Spotify Maps The Mood Switch

    How Spotify Maps The Mood Switch
    Nov 12 2026
    Spotify’s recommendation engine doesn’t just track what you listen to, it tracks why. We break down how the streaming giant uses acoustic features like danceability and valence to predict your next mood shift, turning passive listening into active retention. This episode explores the data architecture behind personalized playlists and how mapping emotional intent creates a sticky product loop that competitors struggle to replicate. #FexingoBusiness #BusinessPodcast #MarketingStrategy #CustomerJourney #Spotify #Personalization #DataArchitecture #EmotionalAnalytics #UserRetention #ProductDesign #BehavioralPsychology #StreamingEconomy #AcousticFeatures #RecommendationAlgorithms #DigitalMarketing #ConsumerInsights #TechCaseStudy #MoodMapping Keep every episode free: buymeacoffee.com/fexingo
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    6 min
  • How Domino's Turned Receipts Into Data

    How Domino's Turned Receipts Into Data
    Nov 11 2026
    We examine how Domino's Pizza rebuilt its entire marketing engine by treating every receipt as a data point rather than just a transaction record. Lucas and Luna break down the specific shift from broad demographic targeting to hyper-local, behavior-driven nudges that increased repeat purchase rates significantly. You will learn why measuring customer effort across channels matters more than flashy ads, and how one fast-food chain used simple text message triggers to turn casual buyers into habitual subscribers. This is a deep dive into the invisible infrastructure of modern retail loyalty. #CustomerJourney #Domino'sPizza #MarketingStrategy #DataDrivenMarketing #LoyaltyPrograms #RetailTech #BehavioralNudges #CustomerRetention #DigitalTransformation #MobileFirst #Personalization #ConversionOptimization #FexingoBusiness #BusinessPodcast #MarketingInsights #ConsumerBehavior #TechInBusiness #GrowthHacking Keep every episode free: buymeacoffee.com/fexingo
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    12 min
  • How Uber Solves The Last Mile Friction

    How Uber Solves The Last Mile Friction
    Nov 10 2026
    We break down how Uber redesigned its post-booking experience to eliminate the anxiety of the final three hundred feet. In this episode, Lucas and Luna explore why ride-sharing apps fail not at the algorithmic matching stage, but at the physical handoff between driver and passenger. We look at specific UI changes that reduced support tickets by twenty percent and increased rider retention during peak hours. This isn't about better maps; it is about managing human uncertainty in a digital transaction. If you run any service business where the digital promise meets physical reality, this case study shows you exactly where your customer journey leaks value. #FexingoBusiness #BusinessPodcast #MarketingStrategy #CustomerJourney #UberCaseStudy #LastMileProblem #DigitalTouchpoints #ServiceDesign #RiderExperience #AppDevelopment #CustomerRetention #UXDesign #OmnichannelMarketing #FrictionReduction #ConsumerBehavior #TechMarketing #BrandLoyalty #OperationalExcellence Keep every episode free: buymeacoffee.com/fexingo
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    10 min
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