Crushing Club Marketing Podcast copertina

Crushing Club Marketing Podcast

Crushing Club Marketing Podcast

Di: Ed Heil: Private Club Marketing expert
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Crushing Club Marketing is a podcast for progressive private club leaders interested in increasing revenue. Our focus is on leadership, innovative digital marketing strategies and business trends that will shape the direction of clubs and drive growth in an evolving market.Crushing Club Marketing © 2025 | StoryTeller Club Marketing Economia Gestione e leadership Management Marketing Marketing e vendite
  • Why Board Transitions Break Good Clubs (And How to Fix It)
    Jan 21 2026
    Episode Summary:

    In this episode, Ed sits down with Tom Wallace of Kopplin, Kuebler & Wallace to unpack why governance often breaks down during leadership transitions at private clubs. Drawing from his experience facilitating hundreds of board retreats, Tom shares a clear benchmark: only about 25% of clubs have governance truly dialed in. The conversation explores stewardship versus short-term decision-making, the importance of structure over personality, and how written systems, succession planning, and member communication protect a club's mission, vision, and values. It's a grounded, practical discussion on how strong governance is built intentionally and sustained over time.

    Key Moments:

    Why only a quarter of clubs are truly prepared
    Tom explains how clubs tend to fall into three groups: those with governance fully structured, those actively working toward it, and those stuck in a cycle of dysfunction where each new president resets priorities.

    Stewardship over "leaving a mark"
    The conversation highlights how strong presidents think like stewards, focused on long-term health rather than personal projects or visible wins during their term.

    A leadership lesson from Arnold Palmer
    Tom shares a story from his time at Oakmont that shaped his philosophy on leadership: clubs existed long before any one leader and will continue long after, making long-term thinking essential.

    When governance goes wrong, it shows up physically
    An example of a clubhouse filled with rooms named after past presidents illustrates what happens when guardrails are missing and decisions are made in isolation.

    The intersection of member culture and staff culture
    Tom explains that the strongest clubs are built where member culture and team culture align, and why governance plays a critical role in keeping those cultures connected.

    Early warning signs of governance drift
    Ignoring data, lacking a strategic plan, or focusing on short-term issues are all indicators that governance may be quietly eroding before problems surface publicly.

    Why structure protects everyone
    From strategic business plans to board policy manuals and orientations, Tom outlines the written systems that stabilize clubs through leadership transitions.

    "If it's not written down, it doesn't exist"
    A Ritz-Carlton principle reinforces why documentation and clarity are essential, not bureaucratic, in complex organizations like private clubs.

    Governance as guardrails, not handcuffs
    Tom compares good governance to bumper bowling: it doesn't guarantee perfect outcomes, but it prevents leaders from sending the club off course.

    How to spot a strategic board
    What boards talk about matters. Strategy, capital planning, and long-term direction signal health; operational minutiae signal trouble.

    Succession planning as a leadership responsibility
    Strong clubs know who their future presidents are well before transitions happen, creating continuity rather than disruption.

    Committees as the leadership pipeline
    Tom explains why committees should serve as the proving ground for future board members, with performance and collaboration guiding recruitment.

    Younger members and the owner mindset
    The episode explores how clubs must intentionally teach stewardship and volunteer expectations during member onboarding to avoid transactional relationships.

    Why board retreats accelerate alignment
    Tom closes by sharing how retreats create self-awareness, clarity, and a realistic multi-year roadmap, reinforcing that good governance is a process, not a one-time fix.

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    44 min
  • Private Club Leadership is Changing: A Conversation with Joel Livingood
    Oct 20 2025

    The role of the General Manager is evolving — and so are the expectations of private club leadership.

    In this episode, Ed Heil sits down with Joel Livingood, General Manager and COO of Interlachen Country Club, to unpack how mission, culture, and governance are redefining what it means to lead a modern club.

    Joel shares how Interlachen turned alignment into its greatest strength — guiding nearly a decade of growth, investment, and transformation. From establishing clear governance with the board to building a culture of empowerment among 400 team members, his approach offers a blueprint for sustainable leadership in today's complex club environment.

    Summary:

    00:00 Introduction and Overview of Interlachen's Transformation
    Ed and Joel discuss Interlachen's decade of change, from major renovations to family-focused investments and restored golf facilities.

    03:45 Finding Direction After 2008
    Joel explains how recovery began with defining the club's mission and values — the foundation for every decision that followed.

    06:45 Balancing Heritage and Progress
    How Interlachen honored its legacy while adapting to the expectations of modern members.

    09:20 Turning Mission into Action
    The club's mission to "enrich members' lives through outstanding championship golf and family experiences" becomes the guide for culture and operations.

    12:30 Embedding Values Across the Club
    Tradition, excellence, innovation, and stewardship influence hiring, culture, and communication.

    15:10 Building the Interlachen Brand
    Joel discusses intentional storytelling, brand consistency, and how the club communicates its values internally and externally.

    18:30 Leading a 400+ Person Team
    The power of showing up, removing roadblocks, and building a workplace rooted in purpose and growth.

    21:10 Empathy as a Leadership Skill
    Why understanding team members' lives beyond work has strengthened culture and retention.

    24:50 Governance and Board Alignment
    How defining roles between board and management turned governance into a strategic advantage.

    28:00 Accountability and Trust
    Why results, transparency, and shared goals have built long-term trust at Interlachen.

    31:15 High Standards, Honest Expectations
    Setting clear expectations for excellence without shying away from the difficulty of achieving it.

    34:10 Managing Board Involvement and Feedback
    Joel's three strategies for addressing operational overreach and maintaining collaboration.

    37:10 The Evolving Role of the GM
    How today's leaders balance visibility, focus, and flexibility in an increasingly complex club world.

    40:10 Advice for Emerging Leaders
    Joel's three essentials: work hard, stay positive, and adapt quickly.

    42:10 Why Business Fundamentals Still Matter
    Joel explains why today's club leaders must think like business operators and treat experience as the product.

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    46 min
  • Inside the Mid-Year Golf Life Navigators Report: Trends Shaping Private Clubs
    Aug 20 2025

    In this episode, Ed Heil and Jason Becker discuss the insights from the Golf Life Navigators mid-year report, focusing on trends in private club memberships, generational shifts, and the integration of real estate with golf communities. They explore the importance of understanding consumer preferences, the impact of service-based amenities, and the financial health of clubs in a changing market.

    Summary:

    00:00 Introduction and Background on Golf Life Navigators
    02:59 Understanding the Mid-Year Report and Its Importance
    06:01 Generational Trends in Private Club Membership
    09:01 Transition Times and Market Dynamics
    11:59 Demographics of Golf Life Navigators Users
    14:59 Real Estate Integration with Private Clubs
    17:55 Shifts in Preferences for Gated Communities
    21:02 Lifestyle Amenities and Member Preferences
    23:58 The Role of On-Site Brokers
    27:00 Trends in Food, Beverage, and Health Amenities
    30:00 Golf-Specific Trends and Member Interests
    32:55 The Importance of Clubs Within Clubs
    35:48 Future Trends and Service-Based Amenities
    38:52 Financial Health of Clubs and Membership Models

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    46 min
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