Overcorrecting - or speaking to your audience where you want them to be, instead of where they actually are - are two of the most common mistakes organisations make in a crisis.

In this episode, I’m joined by Caroline Voaden, founder of Story and creator of the Amber Audit, who shares practical ways to sidestep these traps, and what communications professionals should be watching for before things escalate.

We unpack what it takes to prepare for and manage a crisis in a social-first world: why issues flare online, why teams still lean too heavily on traditional media, and what leaders need to understand about platforms like Reddit.

Caroline also makes the case that you can’t manage what you’re not monitoring. If you don’t know where the fire is burning, you’ll lose precious time responding in the wrong place, to the wrong people.

This is the podcast you break in case of emergency.

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Connect with Caroline:

LinkedIn: Caroline Voaden | LinkedIn
Website: www.storycopywriting.co.
TikTok: @carolinevoaden.comms

Get in touch with Sarah:
Learn more at www.bespokenagency.com.au
You can also reach out on LinkedIn

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See omnystudio.com/listener for privacy information.

In this episode, I sit down with Trevor Young, communications strategist, PR maestro and author, to talk about leadership, visibility and reputation before and after a crisis.

We look at why the strongest asset you have isn’t just your response - it’s your connected brand - and why leaders who show up early are better positioned when things go wrong.

If you’ve ever thought building a personal brand is a ‘nice to have’, this episode will challenge you.

This is the podcast you break in case of emergency.

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Connect with Trevor:

LinkedIn: Trevor Young | LinkedIn
Website: www.trevoryoung.me
Blog: www.prwarrior.com
Newsletter: Earn the Right | Trevor Young | Substack

Get in touch with Sarah:
Learn more at www.bespokenagency.com.au
You can also reach out on LinkedIn

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See omnystudio.com/listener for privacy information.

In this episode, I’m joined by Amanda Coleman, one of the UK’s most respected crisis communications leaders and the former Head of Corporate Communications for Greater Manchester Police.

Amanda shares what it was like managing communications through the Manchester Arena attack in 2017, from the first call through to the long tail of recovery, and the lessons that stay with her nearly a decade on.

We explore trauma-informed communication, the pressure leaders face in the moment, and what really matters when everything is moving fast and under scrutiny.

This is the podcast you break in case of emergency.

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Connect with Amanda:

LinkedIn: Amanda Coleman | LinkedIn
Website: www.amandacolemancomms.co.uk

Get in touch with Sarah:
Learn more at www.bespokenagency.com.au
You can also reach out on LinkedIn

***

See omnystudio.com/listener for privacy information.