Creator CTRL copertina

Creator CTRL

Creator CTRL

Di: With Aim
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A podcast about what's happening in the creator economy.





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  • He Wrote Four Books in Secret
    Oct 19 2026
    Four secret novels, an audience that trusted the author, and the work waiting after the reveal. Coco and Jonathan follow Brandon Sanderson’s 2022–2023 story, with a detour into the awkwardness of announcing a project before you have tried making it.An evergreen story, not a new campaign announcement.Companion reading: Creator CTRL newsletter.Sources
    • State of the Sanderson 2022
    • Kickstarter: How the campaign worked (March 2022)
    • State of the Sanderson 2023: fulfillment and operations
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    5 min
  • Your Channel Can Have an Ending
    Oct 18 2026
    Coco and Jonathan follow Tom Scott’s finite England series into a familiar creator dilemma: when does a little project become a promise to keep posting forever? A relaxed conversation about finishing things, leaving room for lunch, and deciding what comes next.
    This is a current case study, not a breaking announcement.
    Read the companion Creator CTRL newsletter for the budgeting and scheduling questions: https://withaim.beehiiv.com/p/your-channel-can-have-an-ending
    Sources:
    https://www.tomscott.com/england/
    https://www.tomscott.com/
    https://www.tomscott.com/newsletter/2026-03-16/
    https://www.tomscott.com/newsletter/2026-07-20/
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    5 min
  • Who Made the Song You Love?
    Oct 15 2026
    You love the song. Then you notice how it was made. Does that change anything?
    Coco and Jonny get into YouTube Music’s new labels for AI-generated songs, fictional musicians, awkward song recommendations, and why an artist’s story can matter as much as the sound.
    For the details on what YouTube’s disclosure rules cover, read Creator CTRL: https://withaim.beehiiv.com/
    Sources:
    YouTube’s October 14 announcement: https://blog.youtube/news-and-events/youtube-music-ai-labels/
    YouTube disclosure guidance: https://support.google.com/youtube/answer/14328491
    How content disclosures work: https://support.google.com/youtube/answer/15447836
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    5 min
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