Creating culture and commitment when managing remote creative teams, with Sandra Muller
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Creating culture and commitment when managing remote creative teams, with Sandra Muller
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Remote teams and culture: is that even possible? Sandra Muller, owner and managing director of True North Content, joined me on the podcast to talk about building and leading a fully remote team of creative specialists. In 2024, Sandra bought the business she helped build as a contractor.
We talk about how she creates culture when her team is not only remote, but staffed mostly with contractors:
- Sandra’s ‘secret’ to making sure new and returning contractors are supported
- Prioritising the little moments when culture is created without making it feel forced or like ‘we’re here to create culture’
- And how this culture of trust amongst the team is impacting the client output
- Why an outcomes-over-hours culture works really well for this team
- Flexibility and how that attracts really committed people
- Sandra’s wish to continue to grow a profitable business, but also one that fits this culture she has built, and maintains the quality of the work and the culture.
You can connect with Sandra Muller on LinkedIn, and learn more about her work, and her company, True North Content, here.
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